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European Sport Management Quarterly Volume 20, 2020 - Issue 3
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Original Articles

Built to last: relationship quality management for season ticket holders

Mi Ae Leea Department of Sport Management, School of Business, Farmingdale State College, SUNY, Farmingdale, NY, USAORCID Iconhttps://orcid.org/0000-0003-2284-985X
ORCID Icon,
Thilo Kunkelb School of Sport, Tourism and Hospitality Management, Temple University, Philadelphia, PA, USACorrespondence[email protected]
,
Daniel C. Funkb School of Sport, Tourism and Hospitality Management, Temple University, Philadelphia, PA, USA
,
Adam Kargc Department of Management and Marketing, Swinburne Business School, Swinburne University of Technology, Hawthorn, Australia
&
Heath McDonaldc Department of Management and Marketing, Swinburne Business School, Swinburne University of Technology, Hawthorn, AustraliaORCID Iconhttps://orcid.org/0000-0002-0849-4274
ORCID Icon
Pages 364-384 | Received 23 May 2018, Accepted 23 Apr 2019, Published online: 14 May 2019

Citations (19)

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Read on this site (7)

Erik Winell. (2023) Exploring Antecedents and Outcomes of Customer Engagement Among Elite Football Fans. Services Marketing Quarterly 44:2-3, pages 167-187.
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Jingxian (Cecilia) Zhang, Kevin K. Byon, Yosuke Tsuji & Paul M. Pedersen. (2023) Co-created value influences residents’ support toward the sporting event through the mediating mechanism of gratitude. European Sport Management Quarterly 23:1, pages 125-147.
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Joseph I. Nolan, Jason Doyle & Caroline Riot. (2022) Relationship quality in sport: a systematic quantitative literature review. European Sport Management Quarterly 0:0, pages 1-24.
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Tommy Kweku Quansah. (2022) New sports stadia for Africa? The impact of sportscape features on attendance intentions in sub-Saharan African club football. European Sport Management Quarterly 0:0, pages 1-24.
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Jeremy K. Nguyen, Adam Karg, Abbas Valadkhani & Heath McDonald. (2022) Predicting individual event attendance with machine learning: a ‘step-forward’ approach. Applied Economics 54:27, pages 3138-3153.
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Doyeon Won & Cindy Lee. (2022) What influences season ticket holders’ satisfaction and renewal intention? the role of season ticket service quality. Managing Sport and Leisure 0:0, pages 1-19.
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Yiran Su, James Du, Rui Biscaia & Yuhei Inoue. (2022) We are in this together: sport brand involvement and fans’ well-being. European Sport Management Quarterly 22:1, pages 92-119.
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Articles from other publishers (12)

Nurettin Göksu ÇİNİ, Ebru GÜZEL KUYUCU & Akın ÇELİK. (2023) Profesyonel Spor Kulüpleri Tarafından Sağlanan Hizmetlerin İlişki Kalitesi Üzerindeki EtkisiServices Provided by Professional Sports Clubs Impact on Relationship Quality. Akdeniz Spor Bilimleri Dergisi.
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Heath McDonald, Steven Dunn, Dominik Schreyer & Byron Sharp. (2023) Understanding consumer behaviour in evolving subscription markets – lessons from sports season tickets research. Journal of Service Management.
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Liz Sattler, Megan Shreffler, Nels Popp & David Pierce. (2023) A “toxic culture”: the experiences of underrepresented ticket sales employees across professional sport. International Journal of Sports Marketing and Sponsorship.
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Zafer ÇİMEN. (2022) Gelişimi, Teorileri, Taktikleri ve Spordan Örneklerle İlişki PazarlamaDevelopments, Theories, Tactics of Relationship Marketing and Examples from Sports. International Journal of Sport, Exercise & Training Sciences 8:4, pages 103-118.
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Christopher Huth & Markus Kurscheidt. (2022) Season Ticketing as a Risk Management Tool in Professional Team Sports: A Pricing Analysis of German Soccer and Basketball. Journal of Risk and Financial Management 15:9, pages 392.
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Dominik Schreyer & Payam Ansari. (2021) Stadium Attendance Demand Research: A Scoping Review. Journal of Sports Economics 23:6, pages 749-788.
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Heath McDonald, Rui Biscaia, Masayuki Yoshida, Jodie Conduit & Jason P. Doyle. (2022) Customer Engagement in Sport: An Updated Review and Research Agenda. Journal of Sport Management 36:3, pages 289-304.
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Cristina Loranca-Valle, Pedro Cuesta-Valiño, Estela Núnez-Barriopedro & Pablo Gutiérrez-Rodríguez. (2021) Management of Loyalty and Its Main Antecedents in Sport Organizations: A Systematic Analysis Review. Frontiers in Psychology 12.
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Adam Karg, Jeremy Nguyen & Heath McDonald. (2021) Understanding Season Ticket Holder Attendance Decisions. Journal of Sport Management 35:3, pages 239-253.
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Gashaw Abeza, Norm O’Reilly & Jessica R. Braunstein-Minkove. (2020) Relationship Marketing: Revisiting the Scholarship in Sport Management and Sport Communication. International Journal of Sport Communication 13:4, pages 595-620.
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Heather Jane Lawrence, Norm O'Reilly, Alexandra Speck, Chris Ullrich & Kayla Robles. (2020) The determinants of season ticket holder advocacy in the NCAA football bowl subdivision. Sport, Business and Management: An International Journal 10:3, pages 335-358.
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Dominik Schreyer & Benno Torgler. (2021) Football Spectator No-Show Behavior in Switzerland: Empirical Evidence From Season Ticket Holder Behavior. SSRN Electronic Journal.
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