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European Sport Management Quarterly Volume 21, 2021 - Issue 4
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Identifying critical factors in sport consumption decision making of millennial sport fans: mixed-methods approach

Brian H. Yima Sport Administration, School of Foundations, Leadership and Administration, Kent State University, Kent, OH, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-1045-9427
ORCID Icon,
Kevin K. Byonb Sport Management, Department of Kinesiology, Indiana University, Bloomington, IN, USAORCID Iconhttps://orcid.org/0000-0003-1840-3492
ORCID Icon,
Thomas A. Bakerc Sport Management and Policy, Department of Kinesiology, The University of Georgia, Athens, GA, USA
&
James J. Zhangc Sport Management and Policy, Department of Kinesiology, The University of Georgia, Athens, GA, USA
Pages 484-503 | Received 14 Feb 2019, Accepted 10 Apr 2020, Published online: 13 May 2020

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Alfina, Sri Hartini & Dien Mardhiyah. (2023) FOMO related consumer behaviour in marketing context: A systematic literature review. Cogent Business & Management 10:3.
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Fatih Çelik, Mehmet Ali Koseoglu & Jon D. Elhai. (2023) Exploring the Intellectual Structure of “Fear of Missing Out” Scholarship: Current Status and Future Potential. International Journal of Human–Computer Interaction 39:17, pages 3406-3430.
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Pascal Stegmann, Siegfried Nagel & Tim Ströbel. (2023) The digital transformation of value co-creation: a scoping review towards an agenda for sport marketing research. European Sport Management Quarterly 23:4, pages 1221-1248.
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Erik Winell. (2023) Exploring Antecedents and Outcomes of Customer Engagement Among Elite Football Fans. Services Marketing Quarterly 44:2-3, pages 167-187.
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Chiara Giachino, Maurizio Valenti, Alessandro Bonadonna & Luigi Bollani. (2023) Women’s football: don’t judge me, support me! evidence from young generations. Soccer & Society 0:0, pages 1-17.
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Guninder Pal Singh, Anirban Chakraborty & Swapan Deep Arora. (2023) Uncovering the knowledge structure of the fan-sporting object relationship: a bibliometric analysis. Sport Management Review 26:2, pages 181-202.
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Xiaoqian Richard Hu, Jiantong Zhao, Jianghua Li & Alan Bairner. (2023) Why join the navy when you can be a pirate? A study of Chinese audience’s willingness to pay for the live streaming of the premier league. Sport in Society 26:3, pages 454-473.
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Tom Bason. (2023) Follow, follow, follow: analysing the motivations for attending small-scale events abroad. Journal of Sport & Tourism 27:1, pages 1-14.
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Brian H. Yim & Kevin K. Byon. (2021) Validation of the Sport Fan Model of Goal-Directed Behavior: Comparison to Theory of Reasoned Action, Theory of Planned Behavior, and Model of Goal-Directed Behavior. Journal of Global Sport Management 6:4, pages 388-408.
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Kevin K. Byon & Joe Phua. (2021) Digital and Interactive Marketing Communications in Sports. Journal of Interactive Advertising 21:2, pages 75-78.
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Articles from other publishers (8)

Yair Galily, Tal Laor & Tal Samuel-Azran. (2022) It's the platform, stupid (-; the elitist nature of sport podcast listeners. Online Information Review 47:5, pages 906-924.
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영길 윤, 송이 임, 지훈 강, 현주 김, 덕현 김, 경은 이, 홍부 탕, 본재 구, 태식 오, 강호 이, 재연 전 & 진아 남. (2023) 2022월드컵 붉은악마의 거리응원 동기와 거리응원 동기 추세. The Korean Journal of Physical Education 62:2, pages 141-156.
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Deepika Pandita & Fatima Vapiwala. (2023) Waving the flames of fan engagement: strategies for coping with the digital transformation in sports organizations. Journal of Strategy and Management.
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Jonas Dehning, Sebastian B. Mohr, Sebastian Contreras, Philipp Dönges, Emil N. Iftekhar, Oliver Schulz, Philip Bechtle & Viola Priesemann. (2023) Impact of the Euro 2020 championship on the spread of COVID-19. Nature Communications 14:1.
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Sicheng Xue. (2022) A Study on the Consumption Behavior of Shanghai Sharks Fans Based on Identity Theory. Highlights in Business, Economics and Management 4, pages 479-486.
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Tatsuru Nishio. (2022) Generational Cohort Analysis of Sports Spectators:スポーツ観戦者の世代別コホート分析. Japan Marketing Journal 42:2, pages 41-53.
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Marcin Leszczyński, Adam Metelski & Aleksandra Rabczun. (2021) Digitalized Sports Products and Various Generations in the Era of Industry 4.0. Sustainability 14:1, pages 95.
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Tommy Hamsund & Nicolas Scelles. (2021) Fans’ Perceptions towards Video Assistant Referee (VAR) in the English Premier League. Journal of Risk and Financial Management 14:12, pages 573.
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