https://orcid.org/0000-0002-8903-0374
Citations (12)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (6)
Jason Doyle, Thilo Kunkel, Yiran Su, Rui Biscaia & Bradley J. Baker. (2023) Advancing understanding of individual-level brand management in sport. European Sport Management Quarterly 23:6, pages 1631-1642.
Read now
Read now
Hunter Fujak, Michael T. Ewing, Joshua Newton & Teagan Altschwager. (2023) Professional athlete responses to new product development: A dialectic. European Sport Management Quarterly 23:6, pages 1666-1687.
Read now
Read now
Pascal Stegmann, Siegfried Nagel & Tim Ströbel. (2023) The digital transformation of value co-creation: a scoping review towards an agenda for sport marketing research. European Sport Management Quarterly 23:4, pages 1221-1248.
Read now
Read now
Oliver Thomas, Gunther Kucza & Stefan Schuppisser. (2022) Can Sports Sponsorship Affect Consumers’ Motivation for Sports Consumption?. Journal of Promotion Management 28:7, pages 893-922.
Read now
Read now
Jeff McCarthy, Jenny Rowley & Brendan J. Keegan. (2022) Social media marketing strategy in English football clubs. Soccer & Society 23:4-5, pages 513-528.
Read now
Read now
Daniel Weimar, Lisa Carola Holthoff & Rui Biscaia. (2021) A bright spot for a small league: social media performance in a football league without a COVID-19 lockdown. European Sport Management Quarterly 21:3, pages 421-442.
Read now
Read now
Articles from other publishers (6)
Jan Schönberner & Herbert Woratschek. (2022) Sport sponsorship as a booster for customer engagement: the role of activation, authenticity and attitude. International Journal of Sports Marketing and Sponsorship 24:2, pages 259-277.
Crossref
Crossref
Emil Steiner, Matthew Pittman & Brandon Boatwright. (2023) When Sports Fans Buy: Contextualizing Social Media Engagement Behavior to Predict Purchase Intention. International Journal of Sport Communication, pages 1-11.
Crossref
Crossref
Heath McDonald, Rui Biscaia, Masayuki Yoshida, Jodie Conduit & Jason P. Doyle. (2022) Customer Engagement in Sport: An Updated Review and Research Agenda. Journal of Sport Management 36:3, pages 289-304.
Crossref
Crossref
Bradley J. Baker, Thilo Kunkel, Jason P. Doyle, Yiran Su, Nataliya Bredikhina & Rui Biscaia. (2022) Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research. Journal of Sport Management 36:3, pages 251-264.
Crossref
Crossref
João Pereira, Ricardo Gouveia Rodrigues, Paulo Duarte & Ana Gouveia. 2022. Marketing and Smart Technologies. Marketing and Smart Technologies
555
568
.
Daniel Weimar, Brian P. Soebbing & Pamela Wicker. (2021) Dealing With Statistical Significance in Big Data: The Social Media Value of Game Outcomes in Professional Football. Journal of Sport Management 35:3, pages 266-277.
Crossref
Crossref