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Articles

The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts

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Pages 811-832 | Received 13 Dec 2019, Accepted 13 May 2021, Published online: 27 May 2021

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Read on this site (2)

Ji Wu & Yigang Wu. (2023) From Participation to Consumption: The Role of Self-Concept in Creating Shared Values Among Sport Consumers. Psychology Research and Behavior Management 16, pages 1037-1050.
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Stephanie Kast, Shannon Kerwin & Nicholas Burton. (2023) “It’s a fine balancing act”: exploring the effects of managing competing sponsorship responsibilities on sport employees. Managing Sport and Leisure 0:0, pages 1-19.
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Articles from other publishers (3)

Ricardo Roseira Cayolla, Marco Escadas, Rui Biscaia, Timothy Kellison, Joana A. Quintela & Teresa Santos. (2023) Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits. International Journal of Sports Marketing and Sponsorship 24:2, pages 395-421.
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Xabier Mendizabal Leiñena, Leire San-Jose & Jose-Domingo García-Merino. (2022) Monetizing social value in sports clubs. Sport, Business and Management: An International Journal 12:5, pages 560-579.
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Bradley J. Baker, Thilo Kunkel, Jason P. Doyle, Yiran Su, Nataliya Bredikhina & Rui Biscaia. (2022) Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research. Journal of Sport Management 36:3, pages 251-264.
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