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Articles
The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts
David Cooka Nottingham Business School, Nottingham Trent University, Nottingham, UKCorrespondence[email protected]
https://orcid.org/0000-0001-6160-7904
, https://orcid.org/0000-0001-6160-7904
Rui Biscaiab Centre for Business in Society, Coventry University, Coventry, UKhttps://orcid.org/0000-0003-2752-4317
, Karolos Papadasc University of York Management School, University of York, York, UKhttps://orcid.org/0000-0002-1447-1108
, Lyndon Simkinb Centre for Business in Society, Coventry University, Coventry, UKhttps://orcid.org/0000-0002-3994-9294
& Libby Carterd Faculty of Business, Law and Social Sciences, Birmingham City University, Birmingham, UKhttps://orcid.org/0000-0002-1098-0423
Pages 811-832
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Received 13 Dec 2019, Accepted 13 May 2021, Published online: 27 May 2021
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