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Journal of Media Business Studies Volume 11, 2014 - Issue 3
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Original Articles

Does Popularity in Social Networks Influence Purchasing and Lifestyle Decisions? The Meaning Of Online Friendship

Cesare AmatulliLUISS University, ItalyView further author information
,
Gianluigi GuidoUniversity of Salento, ItalyCorrespondence[email protected]
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&
Claudia Melissa BarbaritoUniversity of Salento, ItalyView further author information
Pages 1-21 | Published online: 16 Mar 2015

Citations (4)

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Read on this site (1)

Sina Wenzel, Nicola Kleer & Reinhard E. Kunz. (2023) Customer engagement behaviour in the media and technology industry: a quantitative content analysis of content types and COVID-19 context. Journal of Media Business Studies 20:3, pages 241-263.
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Articles from other publishers (3)

Andrea Sestino, Gianluigi Guido & Alessandro M. PelusoAndrea Sestino, Gianluigi Guido & Alessandro M. Peluso. 2022. Non-Fungible Tokens (NFTs). Non-Fungible Tokens (NFTs) 63 75 .
Bing Shi. (2021) Aesthetics-based mystery in advertising: the roles of consumers’ high-end product perceptions and the construal level of ad words. Journal of Consumer Marketing 38:6, pages 692-708.
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Qi Li, Ni Liang & Eldon Y. Li. (2018) Does friendship quality matter in social commerce? An experimental study of its effect on purchase intention. Electronic Commerce Research 18:4, pages 693-717.
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