Advanced search
Publication Cover
Journal of Media Business Studies Volume 18, 2021 - Issue 2
Submit an article Journal homepage
3,676
Views
29
CrossRef citations to date
0
Altmetric
Research Article

Stars in social media: new light through old windows?

Sophia Gaensslea Institute of Economics, Ilmenau University of Technology, Ilmenau, GermanyCorrespondence[email protected]
View further author information
&
Oliver Budzinskib Institute of Economics and Institute of Media and Mobile Communications, Ilmenau University of Technology, Ilmenau, GermanyView further author information
Pages 79-105 | Received 08 Jul 2019, Accepted 25 Feb 2020, Published online: 02 Apr 2020

Citations (29)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (10)

Harish Saini, Pawan Kumar & Sumit Oberoi. (2023) Welcome to the destination! Social media influencers as cogent determinant of travel decision: A systematic literature review and conceptual framework. Cogent Social Sciences 9:1.
Read now
Nataliya Bredikhina, Keshav Gupta & Thilo Kunkel. (2023) Superboosting the athlete social media brand: events as an opportunity for follower growth. European Sport Management Quarterly 23:6, pages 1819-1842.
Read now
Olivia Simone Reed. (2023) Responses to Mental Health Care Posts by Social Media Influencers: The Moderating Effects of Previous Experience and Follower Involvement. Mass Communication and Society 0:0, pages 1-27.
Read now
Oliver Budzinski & Julia Pannicke. (2022) Does popularity matter in a TV song competition? Evidence from a national music contest. Creative Industries Journal 0:0, pages 1-18.
Read now
Xiaohan Hu & Mike Z. Yao. (2022) Judging a book by its cover: investigating consumer responses towards social cue in social media influencer marketing. Journal of Media Business Studies 19:4, pages 225-239.
Read now
Castulus Kolo, Florian Haumer & Alexander Roth. (2022) Formal Professionalization of early-stage Social Media “Influencers”—attitudinal Drivers and Their Relation to Personality Traits. International Journal on Media Management 24:3, pages 137-163.
Read now
Rebeka-Anna Pop, Zsuzsa Săplăcan, Dan-Cristian Dabija & Mónika-Anetta Alt. (2022) The impact of social media influencers on travel decisions: the role of trust in consumer decision journey. Current Issues in Tourism 25:5, pages 823-843.
Read now
Sangeeta Sharma & Arpan Bumb. (2022) Femluencing: Integration of Femvertising and Influencer Marketing on Social Media. Journal of Interactive Advertising 22:1, pages 95-111.
Read now
Liselot Hudders, Steffi De Jans & Marijke De Veirman. (2021) The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers. International Journal of Advertising 40:3, pages 327-375.
Read now
Oliver Budzinski & Sophia Gaenssle. (2018) The economics of social media (super-)stars: an empirical investigation of stardom and success on YouTube. Journal of Media Economics 31:3-4, pages 75-95.
Read now

Articles from other publishers (19)

Sophia Gaenssle. (2023) Income distribution and nudity on social media: Attention economics of Instagram stars. Kyklos.
Crossref
Ghada Talat Alhothali & Najlaa M. Aljefree. (2023) Young adults’ sought gratifications from, and perceptions of food advertising by, social media influencers: a qualitative approach. Journal of Health, Population and Nutrition 42:1.
Crossref
André Luís A. da Fonseca, Paula Chimenti & Roberta D. Campos. (2023) ‘Take my advice’: Entrepreneurial consumers and the ecosystemic logics of digital platforms. Technological Forecasting and Social Change 193, pages 122601.
Crossref
Maria Tsourela. (2023) Successive intertwining of young consumers’ reliance on social media influencers. Communications 0:0.
Crossref
Ruibin Geng, Xi Chen & Shichao Wang. (2023) Wear in or wear out: how consumers respond to repetitive influencer marketing. Internet Research.
Crossref
Shaply Abdul Kareem & Pulidindi Venugopal. (2023) Social Media Influencers’ Traits and Purchase Intention: A Moderated Mediation Effect of Attitude Towards Brand Credibility and Brand Familiarity. FIIB Business Review, pages 231971452311622.
Crossref
Syed Asim Shah, Muhammad Haroon Shoukat, Waseef Jamal & Muhammad Shakil Ahmad. (2023) What Drives Followers-Influencer Intention in Influencer Marketing? The Perspectives of Emotional Attachment and Quality of Information. SAGE Open 13:2.
Crossref
Brigitte Naderer. (2023) Influencers as political agents? The potential of an unlikely source to motivate political action. Communications 48:1, pages 93-111.
Crossref
Yiyuan Ying & Vytautas Dikčius. INFLUENCER CHARACTERISTICS IN SOCIAL MEDIA INFLUENCER MARKETING: A SYSTEMATIC LITERATURE REVIEW. INFLUENCER CHARACTERISTICS IN SOCIAL MEDIA INFLUENCER MARKETING: A SYSTEMATIC LITERATURE REVIEW.
Mohammed Salem & Alaa Ismail. 2023. Explore Business, Technology Opportunities and Challenges ‎After the Covid-19 Pandemic. Explore Business, Technology Opportunities and Challenges ‎After the Covid-19 Pandemic 1031 1042 .
Seul-Hi Lee & Dong-Hoo Lee. (2022) A Qualitative Study of ‘Becoming an Entertainer’. Korean Journal of Journalism & Communication Studies 66:6, pages 230-270.
Crossref
L. Javier Cabeza-Ramírez, Sandra M. Sánchez-Cañizares, Luna M. Santos-Roldán & Fernando J. Fuentes-García. (2022) Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention. Technological Forecasting and Social Change 184, pages 121997.
Crossref
Jazlyn Elizabeth Dumas & Rusty Allen Stough. (2022) When influencers are not very influential: The negative effects of social media verification. Journal of Consumer Behaviour 21:3, pages 614-624.
Crossref
Christopher Buschow. 2022. Journalismus und Instagram. Journalismus und Instagram 105 125 .
Christopher Buschow & Maike Suhr. 2022. Media and Change Management. Media and Change Management 381 397 .
Peng Jiang, Jieyu Zhou, Yee Van Fan, Jiří Jaromír Klemeš, Meimei Zheng & Petar Sabev Varbanov. (2021) Data analysis of resident engagement and sentiments in social media enables better household waste segregation and recycling. Journal of Cleaner Production 319, pages 128809.
Crossref
Shuang Zhou, Marta Blazquez, Helen McCormick & Liz Barnes. (2021) How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. Journal of Business Research 134, pages 122-142.
Crossref
Oliver Budzinski, Sophia Gaenssle & Nadine Lindstädt-Dreusicke. (2021) The battle of YouTube, TV and Netflix: an empirical analysis of competition in audiovisual media markets. SN Business & Economics 1:9.
Crossref
Oliver Budzinski, Sophia Gaenssle & Nadine Lindstädt. (2021) Wettbewerb und Antitrust in Unterhaltungsmärkten (Competition and Antitrust in Entertainment Markets). SSRN Electronic Journal.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.