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Journal of Media Business Studies Volume 19, 2022 - Issue 1
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Research Article

The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation model

Kyriakos Riskosa Laboratory of Digital Marketing and Strategic Communication, School of Journalism and Mass Communications, Aristotle University of Thessaloniki, Thessaloniki, GREECECorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-3726-8003View further author information
ORCID Icon,
Leonidas Hatzithomasb Department ofBusiness Administration, University of Macedonia, Thessaloniki, GREECEORCID Iconhttps://orcid.org/0000-0002-1478-725XView further author information
ORCID Icon,
Paraskevi (Evi) Dekoulouc Department ofMarketing, School of Business,University of Nicosia, Nicosia, CYPRUSView further author information
&
George Tsourvakasa Laboratory of Digital Marketing and Strategic Communication, School of Journalism and Mass Communications, Aristotle University of Thessaloniki, Thessaloniki, GREECEView further author information
Pages 1-28 | Received 10 Nov 2019, Accepted 05 Feb 2021, Published online: 15 Feb 2021

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Read on this site (4)

Udo Bomnüter, Nele Hansen, Michael Beuthner, Ulf König & Thorsten Hennig-Thurau. (2023) More important than ever before? Assessing readers’ willingness to pay for local news as a constituent for sustainable business models. Journal of Media Business Studies 0:0, pages 1-24.
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Senika Dewnarain, Felix Mavondo, Haywantee Ramkissoon & Ahmed Shaalan. (2023) A profile deviation approach to enhancing relationship marketing outcomes. Journal of Hospitality Marketing & Management 0:0, pages 1-20.
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Jacqueline Burgess & Christian Jones. (2022) Exploring emergent co-creative narrative in a strategy video game brand. Journal of Media Business Studies 19:3, pages 185-202.
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Yayu Zhou, Bobby J. Calder, Edward C. Malthouse & Yasaman Kamyab Hessary. (2022) Not all clicks are equal: detecting engagement with digital content. Journal of Media Business Studies 19:2, pages 90-107.
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Articles from other publishers (7)

Chingching Chang. (2022) How short film ads improve brand attitudes: The roles of viewing experiences and consumption visions. Journal of Consumer Behaviour 21:6, pages 1440-1453.
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Llúcia Castells-Fos, Carles Pont-Sorribes & Lluís Codina. (2022) La sostenibilidad de los medios a través de los conceptos de engagement y relevancia: scoping review. Doxa Comunicación. Revista Interdisciplinar de Estudios de Comunicación y Ciencias Sociales, pages 19-38.
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Sergio Ibáñez‐Sánchez, Carlos Orús & Carlos Flavián. (2022) Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory. Psychology & Marketing 39:3, pages 559-578.
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Emrah Sıtkı YILMAZ & Aytaç ERDEM. (2022) Dijital Platform Üyeliklerinin Devamlılığına Etki Eden Faktörler: Netflix ÖrneğiFactors Affecting the Continuity of Digital Platform Memberships: The Netflix Example. İktisadi İdari ve Siyasal Araştırmalar Dergisi 7:17, pages 47-67.
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Andrés Barrios-Rubio. (2021) The Colombian Media Industry on the Digital Social Consumption Agenda in Times of COVID-19. Information 13:1, pages 11.
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Dedy Suryadi. (2021) The Potential of Emotions as Predictors of News Popularity on Twitter. The Potential of Emotions as Predictors of News Popularity on Twitter.
Evangelos Lamprou, Nikos Antonopoulos, Iouliani Anomeritou & Chrysoula Apostolou. (2021) Characteristics of Fake News and Misinformation in Greece: The Rise of New Crowdsourcing-Based Journalistic Fact-Checking Models. Journalism and Media 2:3, pages 417-439.
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