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Journal of Media Business Studies Volume 19, 2022 - Issue 2
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Research Article

Not all clicks are equal: detecting engagement with digital content

Yayu ZhouSpiegel Research Center, Medill School, Northwestern University, Evanston, Illinois, United StatesCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-3246-4278View further author information
ORCID Icon,
Bobby J. CalderSpiegel Research Center, Medill School, Northwestern University, Evanston, Illinois, United StatesORCID Iconhttps://orcid.org/0000-0002-0120-4641View further author information
ORCID Icon,
Edward C. MalthouseSpiegel Research Center, Medill School, Northwestern University, Evanston, Illinois, United StatesORCID Iconhttps://orcid.org/0000-0001-7077-0172View further author information
ORCID Icon &
Yasaman Kamyab HessarySpiegel Research Center, Medill School, Northwestern University, Evanston, Illinois, United StatesView further author information
Pages 90-107 | Received 04 Jun 2020, Accepted 28 Apr 2021, Published online: 09 Jun 2021

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Read on this site (4)

Joanna Sleigh, Kelly Ormond, Manuel Schneider, Elsbeth Stern & Effy Vayena. (2023) How Interactive Visualizations Compare to Ethical Frameworks as Stand-Alone Ethics Learning Tools for Health Researchers and Professionals. AJOB Empirical Bioethics 14:4, pages 197-207.
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Zeph M. C. van Berlo, Eva A. van Reijmersdal & Guda van Noort. (2023) Experiencing Branded Apps: Direct and Indirect Effects of Engagement Experiences on Continued Branded App Use. Journal of Interactive Advertising 23:1, pages 73-83.
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Su Jung Kim, Xiaohan Wang & Edward C. Malthouse. (2022) Digital News Readership and Subscription in the United States during COVID-19: A Longitudinal Analysis of Clickstream and Subscription Data from a Local News Site. Digital Journalism 10:6, pages 1015-1036.
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Su Jung Kim, Yayu Zhou, Edward C. Malthouse & Yasaman Kamyab Hessary. (2021) In Search for an Audience-Supported Business Model for Local Newspapers: Findings from Clickstream and Subscriber Data. Digital Journalism 0:0, pages 1-21.
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Articles from other publishers (4)

Billy Yu. 2023. The Palgrave Handbook of Interactive Marketing. The Palgrave Handbook of Interactive Marketing 705 728 .
Cleiton Pons Ferreira, Carina Soledad González González & Diana Francisca Adamatti. (2022) Player Engagement Analysis of a Business Simulation Game from Physiological, Psychological and Behavioral Perspectives: A Case Study. Applied Sciences 12:19, pages 10143.
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Ewa Maslowska, Edward C. Malthouse & Linda D. Hollebeek. (2022) The role of recommender systems in fostering consumers' long-term platform engagement. Journal of Service Management 33:4/5, pages 721-732.
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Bobby J. Calder. (2022) Customer interaction strategy, brand purpose and brand communities. Journal of Service Management 33:4/5, pages 747-757.
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