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Sport in Society
Cultures, Commerce, Media, Politics
Volume 24, 2021 - Issue 2
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Articles

Understanding athlete brand life cycle

Ali Hasaana Faculty of Economics & Management, Institute of Research & Advanced Studies IRAS, Multan, PakistanCorrespondence[email protected]
,
Rui Biscaiab School of Marketing and Management, Coventry University, Coventry, UK
&
Stephen Rossc School of Kinesiology and Health Sciences, Concordia University, St Paul, MN, USA
Pages 181-205 | Published online: 04 Jun 2019

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Read on this site (5)

Shima Behnoosh, Geoff Dickson & Michael Naylor. (2023) Endorsement and promoting sport and physical activity to young people: exploring gender and the career status of athlete endorsers. Managing Sport and Leisure 0:0, pages 1-19.
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Jaco Moolman. (2022) Proposing a network of advisors that could guide a professional athlete’s financial decisions in pursuit of sustainable financial well-being. Managing Sport and Leisure 27:6, pages 577-592.
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Jason P. Doyle, Yiran Su & Thilo Kunkel. (2022) Athlete branding via social media: examining the factors influencing consumer engagement on Instagram. European Sport Management Quarterly 22:4, pages 506-526.
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Ernest Yeboah Acheampong & Michel Raspaud. (2021) Kwame Nkrumah’s Overthrow and Its Effect on National Team Players (1957–1980). African Historical Review 52:1, pages 1-27.
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Daniel Weimar, Lisa Carola Holthoff & Rui Biscaia. (2021) A bright spot for a small league: social media performance in a football league without a COVID-19 lockdown. European Sport Management Quarterly 21:3, pages 421-442.
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Articles from other publishers (8)

Matthias Anderski, Lars Griebel, Pascal Stegmann & Tim Ströbel. (2023) Empowerment of human brands: Brand meaning co-creation on digital engagement platforms. Journal of Business Research 166, pages 113905.
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Antonio Williams & Zack Paul Pedersen. (2023) Athlete apparel: the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise. Sport, Business and Management: An International Journal 13:5, pages 582-600.
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Andriana Johnson, Natasha T. Brison, Hailey A. Harris & Katie M. Brown. (2023) “I’m not just a mother”: a content analysis of elite female athletes’ self-presentation before and after motherhood. Sport, Business and Management: An International Journal 13:5, pages 622-639.
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Antonio S. Williams, Zack P. Pedersen & Kelly J. Brummett. (2022) Legacy Branding: The Posthumous Utilization and Management of Athlete Brands. International Journal of Sport Communication 15:2, pages 85-92.
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Bradley J. Baker, Thilo Kunkel, Jason P. Doyle, Yiran Su, Nataliya Bredikhina & Rui Biscaia. (2022) Remapping the Sport Brandscape: A Structured Review and Future Direction for Sport Brand Research. Journal of Sport Management 36:3, pages 251-264.
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Juliana Villegas, Ruben Guevara & Juan Esteban Escalante. (2021) Brand ageing: an analysis from a Latin American perspective. Qualitative Market Research: An International Journal 25:1, pages 20-42.
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Hailey A. Harris & Natasha T. Brison. (2022) A Tale of Two Brands: Examining Elite Female Athletes’ Branding and Self-Presentation Strategies Over Time. International Journal of Sport Communication, pages 1-9.
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Mehdi Nazemi, Seyed Morteza Azimzadeh, Mahdi Talebpour & D. Todd Donavan. (2020) Designing a Model of Micro Factor Affecting Personal Brand Development for Professional Athletes with Grounded Theory Approach. Annals of Applied Sport Science 8:4, pages 0-0.
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