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Sport in Society
Cultures, Commerce, Media, Politics
Volume 25, 2022 - Issue 4: The Sport Mega-Events of the 2020s: Governance, Impacts & Controversies. Guest Editors: Jan Andre Lee Ludvigsen, Joel Rookwood & Daniel Parnell
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Research Articles

“Winning the women’s world cup”: gender, branding, and the Australia/New Zealand As One 2023 social media strategy for the FIFA Women’s World Cup 2023™

Adam Beissela Department of Sport Leadership & Management, Miami University, Oxford, OH, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-2024-0629
ORCID Icon,
Verity Postlethwaiteb Independent scholar, Worcester, UKORCID Iconhttps://orcid.org/0000-0003-3246-4611
ORCID Icon &
Andrew Graingerc School of Sport, Exercise and Nutrition, Massey University, Palmerston North, New ZealandORCID Iconhttps://orcid.org/0000-0001-8960-4000
ORCID Icon
Pages 768-798 | Published online: 30 Sep 2021

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Adam S. Beissel, Verity Postlethwaite, Andrew Grainger & Julie Brice. (2023) A new hope? FIFA 2.0, FIFA Women’s Football Strategy, and event bidding for the 2023 FIFA Women’s World CupTM. Soccer & Society 0:0, pages 1-28.
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Julie Brice, Andrew Grainger, Adam Beissel & Verity Postlethwaite. (2022) The world cup trilogy: an analysis of Aotearoa New Zealand’s leverage strategies for the women’s cricket, rugby, and football world cups. International Journal of Sport Policy and Politics 14:4, pages 621-639.
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Adam S. Beissel & Neal Ternes. (2022) The Empire Strikes Back: FIFA 2.0, Global Peacemaking, and the 2026 FIFA Men’s World Cup. Journal of Global Sport Management 0:0, pages 1-33.
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