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Journal of Intercultural Communication Research Volume 48, 2019 - Issue 3
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Influence of Cultural Orientations on Electronic Word-of-Mouth (eWOM) in Social Media

Youngtae ChoiDepartment of Marketing and Logistics, Coggin College of Business, University of North Florida, Jacksonville, FL, USAView further author information
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Junga KimSchool of Communication, University of North Florida, Jacksonville, FL, USACorrespondence[email protected]
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Pages 292-313 | Received 12 Sep 2018, Accepted 31 May 2019, Published online: 09 Jun 2019

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Read on this site (2)

Sholpan Zharkynbekova & Aliya Aimoldina. (2023) The Impact of Socio-cultural Context on Composing Business Letters in Modern Kazakhstani Business Community: A cross-cultural Study. Journal of Intercultural Communication Research 52:1, pages 56-78.
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Gauze Pitipon Kitirattarkarn, Theo Araujo & Peter Neijens. (2022) How Audience Diversity Affects Consumers’ Creation of Brand Posts on Facebook: A Cross Cultural Examination. Journal of Intercultural Communication Research 51:3, pages 271-290.
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Articles from other publishers (6)

Juan Kong & Chen Lou. (2023) Do cultural orientations moderate the effect of online review features on review helpfulness? A case study of online movie reviews. Journal of Retailing and Consumer Services 73, pages 103374.
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Briti Deb, Ranjini Murali & Harini Nagendra. (2023) Powerful but short-lived: pop bands as influencers of climate discussions on twitter. Environmental Research Communications 5:3, pages 035006.
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Yi-Hui Christine Huang, Jun Li, Ruoheng Liu & Yinuo Liu. (2022) Go for zero tolerance: Cultural values, trust, and acceptance of zero-COVID policy in two Chinese societies. Frontiers in Psychology 13.
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Ernest Emeka Izogo, Mercy Mpinganjira, Heikki Karjaluoto & Hongfei Liu. (2021) Examining the Impact of eWOM-Triggered Customer-to-Customer Interactions on Travelers’ Repurchase and Social Media Engagement. Journal of Travel Research 61:8, pages 1872-1894.
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Poompak Kusawat & Surat Teerakapibal. (2022) Cross-cultural electronic word-of-mouth: a systematic literature review. Spanish Journal of Marketing - ESIC.
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Muddasar Ghani Khwaja & Umer Zaman. (2020) Configuring the Evolving Role of eWOM on the Consumers Information Adoption. Journal of Open Innovation: Technology, Market, and Complexity 6:4, pages 125.
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