1,455
Views
28
CrossRef citations to date
0
Altmetric
Articles

The effect of human image in B2C website design: an eye-tracking study

, , &
Pages 582-605 | Received 31 Dec 2013, Accepted 14 May 2014, Published online: 13 Jun 2014

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (3)

Jiahao Chen, Fu Guo, Zenggen Ren, Mingming Li & Jaap Ham. (2023) Effects of Anthropomorphic Design Cues of Chatbots on Users’ Perception and Visual Behaviors. International Journal of Human–Computer Interaction 0:0, pages 1-19.
Read now
Nandini Modi & Jaiteg Singh. (2023) Understanding Online Consumer Behavior at E-commerce Portals Using Eye-Gaze Tracking. International Journal of Human–Computer Interaction 39:4, pages 721-742.
Read now
Michal Mičík & Hana Kunešová. (2021) Using an eye tracker to optimise career websites as a communication channel with Generation Y. Economic Research-Ekonomska Istraživanja 34:1, pages 66-89.
Read now

Articles from other publishers (25)

Xiao Fu, Xinyi Liu & Zhiyong Li. (2024) Catching eyes of social media wanderers: How pictorial and textual cues in visitor-generated content shape users’ cognitive-affective psychology. Tourism Management 100, pages 104815.
Crossref
Lele Chen, Kunpeng Jing & Yupeng Mei. (2024) The effect of consumption goals on review helpfulness: Behavioral and eye-tracking research. Journal of Retailing and Consumer Services 76, pages 103563.
Crossref
Shiqin Chen, Hongwei Wang, Yulin Fang & Wei Wang. (2023) Informational and emotional appeals of cover image in crowdfunding platforms and the moderating role of campaign outputs. Decision Support Systems 171, pages 113975.
Crossref
Jia Jin, Chenchen Lin, Fenghua Wang, Ting Xu & Wuke Zhang. (2021) A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products. Electronic Commerce Research 23:2, pages 785-806.
Crossref
Wagner Junior Ladeira & Fernando de Oliveira Santini. (2023) Close-up “ vs ” long-shot images in advertising appeals: the role of objective temporality . International Journal of Bank Marketing 41:4, pages 949-970.
Crossref
Xiaohong Mo & Ding-Bang Luh. (2023) Consumer emotional experience research on online clothing tactile attributes: evidence from physiological polygraph. Journal of Fashion Marketing and Management: An International Journal 27:4, pages 648-664.
Crossref
Francine Zanin Bagatini, Eduardo Rech, Natalia Araujo Pacheco & Leonardo Nicolao. (2022) Can you imagine yourself wearing this product? Embodied mental simulation and attractiveness in e-commerce product pictures. Journal of Research in Interactive Marketing 17:3, pages 470-490.
Crossref
Li-Ru Chen, Farn-Shing Chen & Der-Fa Chen. (2023) Effect of Social Presence toward Livestream E-Commerce on Consumers’ Purchase Intention. Sustainability 15:4, pages 3571.
Crossref
Xuechun Li & Qi Cheng. 2023. Applications of Decision Science in Management. Applications of Decision Science in Management 49 64 .
Yaqin Cao & Robert W. Proctor. 2023. Human-Automation Interaction. Human-Automation Interaction 203 216 .
Lanxin Li, Chengqi Xue & Wenzhe Tang. (2022) Emotional Experience Design of B2C Web site Based on Emotion Recognition. Emotional Experience Design of B2C Web site Based on Emotion Recognition.
Huining Pei, Xueqin Huang & Man Ding. (2022) Image visualization: Dynamic and static images generate users’ visual cognitive experience using eye-tracking technology. Displays 73, pages 102175.
Crossref
Tanaporn Hongsuchon & Jing Li. (2022) Accessing the Influence of Consumer Participation on Purchase Intention Toward Community Group Buying Platform. Frontiers in Psychology 13.
Crossref
Iris Schröter, Nico Rolf Grillo, Margarethe Kristine Limpak, Bilel Mestiri, Benedikt Osthold, Fourat Sebti & Marcus Mergenthaler. (2021) Webcam Eye Tracking for Monitoring Visual Attention in Hypothetical Online Shopping Tasks. Applied Sciences 11:19, pages 9281.
Crossref
Lin He, Thomas Freudenreich, Wenhuan Yu, Matthew Pelowski & Tao Liu. (2021) Methodological structure for future consumer neuroscience research. Psychology & Marketing 38:8, pages 1161-1181.
Crossref
Mengqi Fei, Huizhong Tan, Xixian Peng, Qiuzhen Wang & Lei Wang. (2021) Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming. Decision Support Systems 142, pages 113466.
Crossref
Dennis Herhausen, Oliver Emrich, Dhruv Grewal, Petra Kipfelsberger & Marcus Schoegel. (2020) Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality. Journal of Marketing Research 57:5, pages 917-936.
Crossref
Robin M. Back, Jeong-Yeol Park, Diego Bufquin, Marco W.W. Nutta & Seon Jeong Lee. (2020) Effects of hotel website photograph size and human images on perceived transportation and behavioral intentions. International Journal of Hospitality Management 89, pages 102545.
Crossref
Diego Bufquin, Jeong-Yeol Park, Robin M. Back, Marco W.W. Nutta & Tingting Zhang. (2020) Effects of hotel website photographs and length of textual descriptions on viewers’ emotions and behavioral intentions. International Journal of Hospitality Management 87, pages 102378.
Crossref
Eeva Kettunen, Tiina Kemppainen, Matias Lievonen, Markus Makkonen, Lauri Frank & Tuomas Kari. (2020) Identifying the Ideal Types of Online Shoppers. International Journal of E-Services and Mobile Applications 12:2, pages 59-78.
Crossref
Anna Hermes & René Riedl. 2020. Information Systems and Neuroscience. Information Systems and Neuroscience 211 219 .
Ying XIE, Chunqing LI, Peng GAO & Yi LIU. (2022) 直播营销中社会临场感对线上从众消费的影响及作用机理研究——行为与神经生理视角. Advances in Psychological Science 27:6, pages 990-1004.
Crossref
Fu Guo, Mingming Li, Mingcai Hu, Fengxiang Li & Bozhao Lin. (2019) Distinguishing and quantifying the visual aesthetics of a product: An integrated approach of eye-tracking and EEG. International Journal of Industrial Ergonomics 71, pages 47-56.
Crossref
Qiuzhen Wang, Michel Wedel, Liqiang Huang & Xuan Liu. (2018) Effects of model eye gaze direction on consumer visual processing: Evidence from China and America. Information & Management 55:5, pages 588-597.
Crossref
Chaitanya. Ch & Deepak Gupta. (2017) Factors influencing customer satisfaction with usage of shopping apps in India. Factors influencing customer satisfaction with usage of shopping apps in India.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.