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Enterprise Information Systems Volume 8, 2014 - Issue 5
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Articles

The effect of human image in B2C website design: an eye-tracking study

Qiuzhen Wang School of Management, Zhejiang University, Hangzhou, China
,
Yi Yang Fuzhou University Zhicheng College, Fuzhou, China
,
Qi Wang NetEase, Inc., Hangzhou, China
&
Qingguo Ma School of Management, Zhejiang University, Hangzhou, ChinaCorrespondence[email protected]
Pages 582-605 | Received 31 Dec 2013, Accepted 14 May 2014, Published online: 13 Jun 2014

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