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Environmental Communication Volume 12, 2018 - Issue 8: Special issue: Audience Segments in Environmental and Science Communication. Guest editors: Julia Metag and Mike S. Schäfer
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Research Articles

Protective Progressives to Distrustful Traditionalists: A Post Hoc Segmentation Method for Science Communication

Kristin K. RungeCenter for Community & Economic Development, University of Wisconsin-Extension, Madison, WI, USACorrespondence[email protected]
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,
Dominique BrossardDepartment of Life Sciences Communication, University of Wisconsin-Madison, Madison, WI, USAView further author information
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Michael A. XenosDepartment of Communication Arts, University of Wisconsin-Madison, Madison, WI, USAView further author information
Pages 1023-1045 | Received 07 May 2018, Accepted 18 Jul 2018, Published online: 12 Sep 2018

Citations (7)

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Read on this site (2)

Kristin K. Runge & James T. Spartz. (2021) Your Money or Your (Wild) Life? Political Ideology, Deference to Authority, and Media Attention as Predictors of Support for Interventionist Conservation Policies. Environmental Communication 15:2, pages 264-278.
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Julia Metag & Mike S. Schäfer. (2018) Audience Segments in Environmental and Science Communication: Recent Findings and Future Perspectives. Environmental Communication 12:8, pages 995-1004.
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Articles from other publishers (5)

Lucilla Losi. (2023) Who engages with science, and how? An empirical typology of Europeans’ science engagement. Public Understanding of Science 32:6, pages 798-814.
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Julia Gibson, Jamie Greig, Shelli Rampold, Hannah Nelson & Christopher Stripling. (2022) Can you cite that? Describing Tennessee consumers’ use of GMO information channels and sources. Advancements in Agricultural Development 3:2, pages 1-16.
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Jianbin Jin, Xiaoxiao Cheng & Zhaohui Li. 2021. Science Cultures in a Diverse World: Knowing, Sharing, Caring. Science Cultures in a Diverse World: Knowing, Sharing, Caring 209 232 .
Zijing Xu & Ye Lu. (2019) Imagining GMOs: The Chinese public's scientific perception in the digital age. Cultures of Science 2:4, pages 241-253.
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Tobias Füchslin, Mike S. Schäfer & Julia Metag. (2019) Who wants to be a citizen scientist? Identifying the potential of citizen science and target segments in Switzerland. Public Understanding of Science 28:6, pages 652-668.
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