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International Journal of Fashion Design, Technology and Education Volume 12, 2019 - Issue 1
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Articles

Key factors influencing the purchase intention of activewear: an empirical study of US consumers

Lauren WattsDepartment of Apparel, Merchandising, Design and Textiles, Washington State University, Pullman, WA, USA
&
Ting ChiDepartment of Apparel, Merchandising, Design and Textiles, Washington State University, Pullman, WA, USACorrespondence[email protected]
Pages 46-55 | Received 01 May 2017, Accepted 12 May 2018, Published online: 28 May 2018

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Read on this site (3)

Himesh Perera, Lester W. Johnson, Gordon E. Campbell & Jill Bamforth. (2023) Behavioural Analysis of Athleisurewear Consumers: A Systematic Literature Review and Future Research Agenda. Fashion Practice 0:0, pages 1-25.
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Gwendolyn Hustvedt & Yuli Liang. (2022) The decision to sew: making face masks during the COVID-19 pandemic. International Journal of Fashion Design, Technology and Education 15:3, pages 287-296.
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Naveed Ahmed, Cai Li, Asadullah Khan, Sikandar Ali Qalati, Shumaila Naz & Faisal Rana. (2021) Purchase intention toward organic food among young consumers using theory of planned behavior: role of environmental concerns and environmental awareness. Journal of Environmental Planning and Management 64:5, pages 796-822.
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Articles from other publishers (9)

Ross C. Hollett, Peta M. Panaia & Aimee H. Smart. (2023) Gaze behaviour, body image in women and online apparel shopping. International Journal of Consumer Studies 47:5, pages 1999-2011.
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Ross C. Hollett & Melanie Challis. (2023) Experimental evidence that browsing for activewear lowers explicit body image attitudes and implicit self-esteem in women. Body Image 46, pages 383-394.
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Yunjeong Kim & Kyung Wha Oh. (2022) The effect of materialism and impression management purchase motivation on purchase intention for luxury athleisure products: the moderating effect of sustainability. Journal of Product & Brand Management 31:8, pages 1222-1234.
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Debarun Chakraborty, Aaliyah Siddiqui, Mujahid Siddiqui & Fatmah Mohmmad H Alatawi. (2022) Exploring consumer purchase intentions and behavior of buying ayurveda products using SOBC framework. Journal of Retailing and Consumer Services 65, pages 102889.
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Yini Chen & Ting Chi. (2021) How Does Channel Integration Affect Consumers’ Selection of Omni-Channel Shopping Methods? An Empirical Study of U.S. Consumers. Sustainability 13:16, pages 8983.
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Ting Chi, Jessica Ganak, Lauren Summers, Olabisi Adesanya, Lindsay McCoy, Hang Liu & Yining Tai. (2021) Understanding Perceived Value and Purchase Intention toward Eco-Friendly Athleisure Apparel: Insights from U.S. Millennials. Sustainability 13:14, pages 7946.
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Md. Sobuj, Adnan Maroof Khan, Md. Ahashan Habib & Md. Mazedul Islam. (2021) Factors influencing eco-friendly apparel purchase behavior of Bangladeshi young consumers: case study. Research Journal of Textile and Apparel 25:2, pages 139-157.
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Mohseni Zahra, Esmaeilpour Majid & Bahrainizad Manijeh. (2020) The Effect of Customer Experiences on Purchase Intention Through Mediator Variables of Mental Engagement and Visual Perception. Studies in Business and Economics 15:2, pages 175-191.
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Joanne Yip & Andrew Frank Lando. 2020. Latest Material and Technological Developments for Activewear. Latest Material and Technological Developments for Activewear 1 23 .

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