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Continuing Education

Alcohol Advertisements in Youth-Oriented Magazines: Persuasive Themes and Responsibility Messages

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Pages 258-265 | Published online: 25 Feb 2013

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Erin L. Sutfin, Allison J. Lazard, Kimberly G. Wagoner, Jessica L. King, Jennifer Cornacchione Ross, Kimberly D. Wiseman, Elizabeth N. Orlan, Cynthia K. Suerken, David M. Reboussin, Mark Wolfson, Seth M. Noar & Beth A. Reboussin. (2023) Point-of-Sale Health Communication Campaigns for Cigarillos and Waterpipe Tobacco: Effects and Lessons Learned from Two Cluster Randomized Trials. Health Communication 38:6, pages 1201-1212.
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Heather M. Gray, Rhiannon C. Wiley, Pat M. Williams & Howard J. Shaffer. (2021) A Scoping Review of “Responsible Drinking” Interventions. Health Communication 36:2, pages 236-256.
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Erin L. Sutfin, Jennifer Cornacchione Ross, Allison J. Lazard, Elizabeth Orlan, Cynthia K. Suerken, Kimberly D. Wiseman, Beth A. Reboussin, Mark Wolfson & Seth M. Noar. (2019) Developing a Point-of-Sale Health Communication Campaign for Cigarillos and Waterpipe Tobacco. Health Communication 34:3, pages 343-351.
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Sarah Jane Kelly, Michael Ireland, John Mangan & Harley Williamson. (2018) Can alcohol sponsorship be diluted by health messaging?. Sport in Society 21:3, pages 434-451.
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Michael Mackert, Marie Guadagno & Sara Champlin. (2015) Advancing Health Marketing Research and Policy Recommendations by Incorporating Source Perspectives. Health Marketing Quarterly 32:3, pages 250-262.
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Smita C. Banerjee, Kathryn Greene, Michael L. Hecht, Kate Magsamen-Conrad & Elvira Elek. (2013) “Drinking Won't Get You Thinking”: A Content Analysis of Adolescent-Created Print Alcohol Counter-advertisements. Health Communication 28:7, pages 671-682.
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Krzysztof Kubacki & Dariusz Siemieniako. (2011) Innovation in Social Marketing Research Methods: What Can Collages Add to a Multimethod Research Project Exploring Alcohol Consumption Among Young People?. Journal of Nonprofit & Public Sector Marketing 23:4, pages 387-407.
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Wendy Hirdes, Robert Woods & DianeM. Badzinski. (2009) A Content Analysis of Jesus Merchandise. Journal of Media and Religion 8:3, pages 141-157.
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Erin L. Sutfin, Allison J. Lazard, Kimberly G. Wagoner, Jessica L. King, Jennifer Cornacchione Ross, Kimberly D. Wiseman, Elizabeth N. Orlan, Cynthia K. Suerken, David M. Reboussin, Mark Wolfson, Seth M. Noar & Beth A. Reboussin. The Development and Testing of a Point-of-Sale E-Cigarette Health Communication Campaign. Health Communication 0:0, pages 1-12.
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Articles from other publishers (9)

Biasino Farace & Angela Tarabella. (2022) The role of preventive education on the effectiveness of responsible drinking campaigns: a qualitative study of university students. British Food Journal 125:7, pages 2460-2477.
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Chloe S Gordon, Sandra C Jones, Lisa K Kervin & Steven J Howard. (2018) ‘You could get sick, disgusting’: an analysis of alcohol counter-advertisements created by children. Health Education Research 33:5, pages 337-350.
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Ewa Glińska & Dariusz Siemieniako. (2018) Binge drinking in relation to services – bibliometric analysis of scientific research directions. Engineering Management in Production and Services 10:1, pages 45-54.
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Liliia Zharekhina & Krzysztof Kubacki. (2015) What messages does social marketing advertising send? A content analysis of advertisements aiming to minimise harm from alcohol consumption. International Journal of Nonprofit and Voluntary Sector Marketing 20:4, pages 285-298.
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Krzysztof Kubacki, Sharyn Rundle-Thiele, Bo Pang & Nuray Buyucek. (2015) Minimizing alcohol harm: A systematic social marketing review (2000–2014). Journal of Business Research 68:10, pages 2214-2222.
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Katherine Clegg Smith, Samantha Cukier & David H. Jernigan. (2014) Defining strategies for promoting product through ‘drink responsibly’ messages in magazine ads for beer, spirits and alcopops. Drug and Alcohol Dependence 142, pages 168-173.
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Dariusz Siemieniako & Krzysztof Kubacki. (2013) Female students' drinking seen through collages and diaries. Qualitative Market Research: An International Journal 16:3, pages 296-314.
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Sharyn Rundle‐Thiele, Kim Ball & Meghan Gillespie. (2008) Raising the bar: from corporate social responsibility to corporate social performance. Journal of Consumer Marketing 25:4, pages 245-253.
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Steven R. Thomsen & Kristi Fulton. (2007) Adolescents’ Attention to Responsibility Messages in Magazine Alcohol Advertisements: An Eye-Tracking Approach. Journal of Adolescent Health 41:1, pages 27-34.
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