Alcohol Advertisements in Youth-Oriented Magazines: Persuasive Themes and Responsibility Messages

References

• Grunbaum , JA , Kann , L Kinchen , S . 2004 . Youth risk behavior surveillance: United States, 2003 (Abridged) . J Sch Health , 74 ( 8 ) : 307 – 324 .
   PubMed Web of Science ®Google Scholar
• Johnston , L , O'Malley , PM and Bachman , JG . 2003 . Monitoring the Future National Results on Adolescent Drug Use: Overview of Key Findings, 2002 , Bethesda , MD : National Institute on Drug Abuse .
   Google Scholar
• Foster , SE , Vaughan , RD and Califano , JA . 2003 . Alcohol consumption and expenditures for underage drinking and adult excessive drinking . JAMA , 289 ( 8 ) : 989 – 995 .
   PubMed Web of Science ®Google Scholar
• Centers for Disease Control & Prevention . 2005 . Measures of Alcohol Consumption and Alcohol-Related Health Effects from Excessive Consumption Available at: http://www.cdc.gov/alcohol/factsheets/general_information.htm. Accessed January 21
   Google Scholar
• National Institute on Alcohol Abuse and Alcoholism . 2005 . Alcohol Alert Youth Drinking: Risk Factors and Consequences Available at: http://www.niaaa.nih.gov/publications/aa37.htm. Accessed January 27
   Google Scholar
• Aitken , PP . 1989 . Television alcohol commercials and under-age drinking . Int J Advertising , 8 ( 2 ) : 133 – 150 .
   Google Scholar
• Austin , EW and Knaus , C. 2000 . Predicting the potential for risky behavior among those “too young” to drink as the result of appealing advertising . J Health Commun , 5 ( 1 ) : 13 – 27 .
   PubMed Web of Science ®Google Scholar
• Grube , JW and Wallack , L. 1994 . Television beer advertising and drinking knowledge, beliefs, and intentions among school children . Am J Public Health , 84 : 254 – 259 .
   PubMed Web of Science ®Google Scholar
• Kelly , JK and Edwards , RW . 1998 . Image advertisements for alcohol products: Is their appeal associated with adolescents' intention to consume alcohol? . Adolescence , 33 ( 129 ) : 47 – 59 .
   PubMed Web of Science ®Google Scholar
• Jones , SC and Donovan , RJ . 2005 . Messages in alcohol advertising targeted to youth . Aust N Z J Public Health , 25 ( 2 ) : 126 – 131 .
   Google Scholar
• Martin , SE , Snyder , LB Hamilton , M . 2002 . Alcohol advertising and youth . Alcohol Clin Exp Res , 26 ( 6 ) : 900 – 906 .
   PubMed Web of Science ®Google Scholar
• Waiters , ED , Treno , AJ and Grube , JW . 2001 . Alcohol advertising and youth: a focus-group analysis of what young people find appealing in alcohol advertising . Contemp Drug Probl , 28 ( 4 ) : 695 – 719 .
   Google Scholar
• Casswell , S and Zhang , J-F . 1998 . Impact of liking for advertising and brand allegiance on drinking and alcohol-related aggression: a longitudinal study . Addiction , 93 ( 8 ) : 1209 – 1217 .
   PubMed Web of Science ®Google Scholar
• Connolly , GM , Casswell , S Zhang , J . 1994 . Alcohol in the mass media and drinking by adolescents: a longitudinal study . Addiction , 89 : 1255 – 1263 .
   PubMed Web of Science ®Google Scholar
• Garfield , CF , Chung , PJ and Rathouz , PJ . 2003 . Alcohol advertising in magazines and adolescent readership . JAMA , 289 ( 18 ) : 2424 – 2429 .
   PubMed Web of Science ®Google Scholar
• Center on Alcohol Marketing and Youth [CAMY] . 2002 . Overexposed: Youth a Target of Alcohol Advertising in Magazines , Washington , D.C. : Center on Alcohol Marketing and Youth .
   Google Scholar
• Snyder , LB , Milici , FF Mitchell , EW . 2000 . Media, product differences and seasonality in alcohol advertising in 1997 . J Stud Alcohol , 61 : 896 – 906 .
   PubMed Web of Science ®Google Scholar
• Slater , MD , Beauvais , F Rouner , D . 1996 . Adolescent counterarguing of TV beer advertisements: evidence for effectiveness of alcohol education and critical viewing discussions . J Drug Educ , 26 ( 2 ) : 143 – 158 .
   PubMed Web of Science ®Google Scholar
• DeFoe , JR and Breed , W. 1988 . Youth and alcohol in television stories, with suggestions to the industry for alternative portrayals . Adolescence , 23 ( 91 ) : 533 – 550 .
   PubMed Web of Science ®Google Scholar
• Strickland , DE , Finn , TA and Lambert , MD . 1982 . A content analysis of beverage alcohol advertising: magazine advertising . J Stud Alcohol , 43 : 655 – 682 .
   PubMed Web of Science ®Google Scholar
• Pinsky , I and Silva , MTA . 1999 . A frequency and content analysis of alcohol advertising on Brazilian television . J Stud Alcohol , 60 : 394 – 399 .
   PubMed Web of Science ®Google Scholar
• Holsti , O. 1969 . Content Analysis for the Social Sciences and Humanities , Reading , MA : Addison-Wesley .
   Google Scholar
• Shanken , M. 2001 . U.S. Spirits Market: Impact Databank Review and Forecast , New York , NY : M. Shanken Communications .
   Google Scholar
• Shanken , M. 2002 . U.S. Beer Market: Impact Databank Review and Forecast , New York , NY : M. Shanken Communications .
   Google Scholar
• Pride Surveys . Pride Questionnaire Report: 2001-2001 National Summary Grades 6 through 12 Available at: http://www.pridesurveys.com/main/supportfiles/natsum01.pdf. Accessed January 27, 2005
   Google Scholar
• Pollay , RW , Siddarth , M Siegel , M . 1996 . The last straw? Cigarette advertising and realized market shares among youths and adults, 1979-1993 . J Marketing , 60 ( 2 ) : 1 – 16 .
   Web of Science ®Google Scholar
• Strasburger , VC . 1995 . Adolescents and the Media: Medical and Psychological Impact , Thurmond Oaks , CA : Sage Publications .
   Google Scholar
• Austin , EW and Johnson , KK . 1997 . Immediate and delayed effects of media literacy training on third graders' decision making for alcohol . Health Commun , 9 ( 4 ) : 329 – 349 .
   Web of Science ®Google Scholar
• Austin , EW and Johnson , KK . 1997 . Effects of general and alcohol-specific media literacy training on children's decision making about alcohol . J Health Commun , 2 ( 1 ) : 17 – 42 .
   PubMed Web of Science ®Google Scholar
• Aas , H , Klepp , KI Laberg , JC . 1995 . Predicting adolescents' intentions to drink alcohol: outcome expectancies and self-efficacy . J Stud Alcohol , 56 : 293 – 299 .
   PubMed Web of Science ®Google Scholar
• Thomsen , SR and Rekve , D. 2004 . The differential effects of exposure to “youth-oriented” magazines on adolescent alcohol use . Contemp Drug Probl , 31 ( 1 ) : 31 – 58 .
   Google Scholar
• Thomsen , SR and Rekve , D. 2003 . The influence of religiosity on reaction to alcohol advertisements and current drinking among seventh and eighth graders . J Media Relig , 2 ( 2 ) : 93 – 107 .
   Google Scholar
• Thomsen , SR and Rekve , D. 2004 . Television and drinking expectancies . Nord Stud Alcohol Drugs , 21 ( English Supplement ) : 29 – 52 .
   Google Scholar
• Parker-Pope , T. April 28 1997 . “ Danger: warning labels may backfire ” . In Wall Street Journal April 28 , B8 B1
   Google Scholar
• Snyder , LB and Blood , DJ . 1992 . Caution: alcohol and the Surgeon General's alcohol warnings may have adverse effects on young adults . J Appl Commun Res , 20 ( 1 ) : 37 – 53 .
   Google Scholar