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American Journal of Health Education Volume 52, 2021 - Issue 5
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Research Articles

Wearable Activity Trackers: A Structural Investigation into Acceptance and Goal Achievements of Generation Z

Aakash Kamblea Indian Institute of Management JammuCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6152-302X
ORCID Icon,
Supriya Desaib Indira Global Business School
&
Nayna Abhangc Medline Industries India Pvt. Ltd
Pages 307-320 | Received 07 Apr 2021, Accepted 29 Jun 2021, Published online: 09 Aug 2021

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Fotini Theodorakioglou, Leonidas Hatzithomas & Christina Boutsouki. (2023) The impact of sequential versus simultaneous media exposure on online advertising effectiveness. Journal of Marketing Communications 29:2, pages 101-117.
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Articles from other publishers (2)

Manasa R. & A. Jayanthila Devi. (2022) Amazon's Artificial Intelligence in Retail Novelty - Case Study. International Journal of Case Studies in Business, IT, and Education, pages 787-804.
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Łukasz Sułkowski & Dominika Kaczorowska-Spychalska. (2021) Determinants of the adoption of AI wearables - practical implications for marketing. Human Technology 17:3, pages 294-320.
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