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Articles

Personality Differences and Hotel Web Design Study Using Targeted Positive and Negative Association Rule Mining

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Pages 701-727 | Published online: 02 Sep 2013

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B. Subbulakshmi, C. Deisy & S. Parthasarathy. (2023) A Novel Incremental Framework for Building Classifier Using Constraint Class Association Rules. International Journal of Information Retrieval Research 13:1, pages 1-21.
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Jianwei Qian & Rob Law. (2021) Examination of Website Language Strategies Adopted by Five-Star Hotels in China: A Corpus Approach. Journal of Theoretical and Applied Electronic Commerce Research 16:4, pages 1066-1078.
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Xinran Y. Lehto, Zhi Shi, G. Joel Anaya, Mark R. Lehto & Liping Cai. (2018) Cross-Cultural User Experience of Luxury Hotel Websites: A Conjoint Analysis. Tourism Culture & Communication 18:4, pages 251-274.
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Allan Cheng Chieh Lu, Dogan Gursoy & Carol Yi Rong Lu. (2016) Antecedents and outcomes of consumers’ confusion in the online tourism domain. Annals of Tourism Research 57, pages 76-93.
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