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Journal of Hospitality Marketing & Management Volume 31, 2022 - Issue 3
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Research Article

Green message strategies and green brand image in a hotel context

Esra Topcuoglua School of Business, Indiana University Kokomo, Kokomo, Indiana, USAORCID Iconhttps://orcid.org/0000-0002-7964-1008View further author information
ORCID Icon,
Hyelin (Lina) Kimb William F. Harrah College of Hospitality, University of Nevada, Las Vegas, Nevada, USACorrespondence[email protected]
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,
Sungeun (Jake) Kimb William F. Harrah College of Hospitality, University of Nevada, Las Vegas, Nevada, USAORCID Iconhttps://orcid.org/0000-0003-2570-4357View further author information
ORCID Icon &
Seontaik Kimc Department of Business Administration, Earl G. Graves School of Business and Management, Morgan State University, Baltimore, Maryland, USAView further author information
Pages 311-325 | Published online: 27 Sep 2021

Citations (7)

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Read on this site (3)

Ali Raza, Muhammad Farrukh, Guofeng Wang, Muhammad Khalid Iqbal & Muhammad Farhan. (2023) Effects of hotels’ corporate social responsibility (CSR) initiatives on green consumer behavior: Investigating the roles of consumer engagement, positive emotions, and altruistic values. Journal of Hospitality Marketing & Management 32:7, pages 870-892.
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Qianqian Su & Fangxuan (Sam) Li. (2022) Gain or loss? The congruence effect of message framing and mindset on consumers’ willingness to pay a premium for pro-environmental hotels. Journal of Sustainable Tourism 0:0, pages 1-24.
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Katja Anna Stadlthanner, Luisa Andreu, Manuel Alector Ribeiro, Xavier Font & Anna S. Mattila. (2022) The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions. Journal of Hospitality Marketing & Management 31:7, pages 777-796.
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Articles from other publishers (4)

Shaniel Bernard, Imran Rahman & Alecia Douglas. (2023) Sustainability Communication in Hotels: The Role of Cognitive Linguistics. Journal of Hospitality & Tourism Research, pages 109634802311587.
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Wojciech Trzebinski, Piotr Gaczek & Beata Marciniak. (2022) Is it better to communicate product information abstractly or concretely? The role of consumer product expertise and shopping-stage mindset. Journal of Product & Brand Management 32:2, pages 273-285.
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Payal S. Kapoor, M.S. Balaji & Yangyang Jiang. (2022) Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption. European Journal of Marketing 57:2, pages 533-561.
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Christina G. Chi, Demi Shenrui Deng, Oscar Hengxuan Chi & Hongxia Lin. (2022) Framing food tourism videos: What drives viewers’ attitudes and behaviors?. Journal of Hospitality & Tourism Research, pages 109634802211230.
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