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Journal of Hospitality Marketing & Management Volume 32, 2023 - Issue 4
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Research Article

Corporate social responsibility authenticity as an antecedent to customer citizenship behavior: evidence from hospitality industry in Taiwan

Dung Minh NguyenDepartment of Marketing and Distribution Management, College of Management, National Kaohsiung University of Science and Technology, Kaohsiung, TaiwanCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-3493-4966View further author information
ORCID Icon &
Yen-Ting Helena ChiuDepartment of Marketing and Distribution Management, College of Management, National Kaohsiung University of Science and Technology, Kaohsiung, TaiwanView further author information
Pages 477-504 | Published online: 11 Mar 2023

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Ali Raza, Muhammad Farrukh, Guofeng Wang, Muhammad Khalid Iqbal & Muhammad Farhan. (2023) Effects of hotels’ corporate social responsibility (CSR) initiatives on green consumer behavior: Investigating the roles of consumer engagement, positive emotions, and altruistic values. Journal of Hospitality Marketing & Management 32:7, pages 870-892.
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Articles from other publishers (1)

Chompoonut Suttikun & Patcharaporn Mahasuweerachai. (2023) The influence of status consumption and social media marketing strategies on consumers’ perceptions of green and CSR strategies: How the effects link to emotional attachment to restaurants. Journal of Hospitality and Tourism Management 56, pages 546-557.
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