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Research Article
Unveiling Cultural Heritage: Exploring the Perceived Online Destination Image of China’s Cultural Heritage Destination and Narrative Strategy in Travel Vlogs
揭开文化遗产的面纱:探索旅游视频中中国文化遗产目的地的感知在线目的地形象及其叙事策略
Jianwei DingFaculty of Arts and Social Sciences, University of Malaya, Kuala Lumpur, MalaysiaCorrespondence[email protected]
https://orcid.org/0000-0001-8178-2822View further author information
https://orcid.org/0000-0001-8178-2822View further author information, & Rosya Izyanie ShamshudeenFaculty of Arts and Social Sciences, University of Malaya, Kuala Lumpur, Malaysiahttps://orcid.org/0000-0003-0487-5878View further author information
https://orcid.org/0000-0003-0487-5878View further author information