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Research Article

Unveiling Cultural Heritage: Exploring the Perceived Online Destination Image of China’s Cultural Heritage Destination and Narrative Strategy in Travel Vlogs

揭开文化遗产的面纱:探索旅游视频中中国文化遗产目的地的感知在线目的地形象及其叙事策略

Received 05 Jan 2024, Accepted 10 May 2024, Published online: 19 May 2024

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