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Kingsley T. Ihejirika, Anne Goulding & Philip Calvert. (2021) Rethinking Academic Library Use of Social Media for Marketing: Management Strategies for Sustainable User Engagement. Journal of Library Administration 61:1, pages 58-85.
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Mark Robison & Rachael Muszkiewicz. (2018) Whiteboards, Blanket Forts, and Autonomy: Using Self-Determination Theory to Improve Library De-Stress Programming. Public Services Quarterly 14:4, pages 309-328.
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Julia Chance Gustafson, Zachary Sharrow & Gwen Short. (2017) Library Marketing on a Small Liberal Arts Campus: Assessing Communication Preferences. Journal of Library Administration 57:4, pages 420-435.
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Articles from other publishers (23)
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Apple Hiu Ching Lam, Kevin K.W. Ho & Dickson K.W. Chiu. (2022) Instagram for student learning and library promotions: a quantitative study using the 5E Instructional Model. Aslib Journal of Information Management 75:1, pages 112-130.
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Monica Mensah & Omwoyo Bosire Onyancha. (2021) Building and enhancing library services: Patrons’ awareness of, and engagement with social media in academic libraries in Ghana. Journal of Librarianship and Information Science 54:4, pages 604-621.
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Kingsley T. Ihejirika, Anne Goulding & Philip J. Calvert. (2021) Do they “like” the library? Undergraduate students' awareness, attitudes, and inclination to engage with library social media. The Journal of Academic Librarianship 47:6, pages 102451.
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Alexandros Koulouris, Eftichia Vraimaki & Maria Koloniari. (2020) COVID-19 and library social media use. Reference Services Review 49:1, pages 19-38.
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Laurel D. Eby & Elisabeth A. Thomas. 2021. Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries. Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries
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Seoyeon Hong & Sookwang Klive Oh. (2020) Why People Don’t Use Facebook Anymore? An Investigation Into the Relationship Between the Big Five Personality Traits and the Motivation to Leave Facebook. Frontiers in Psychology 11.
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Jenny Lynn P. Gungon. (2020) Library marketing exemplars within Metro Manila schools: A necessity within schools of today. International Journal of Research Studies in Education 9:5.
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Kenny Cheuk Hei Fong, Cheuk Hang Au, Ernest Tak Hei Lam & Dickson K.W. Chiu. (2020) Social network services for academic libraries: A study based on social capital and social proof. The Journal of Academic Librarianship 46:1, pages 102091.
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Jamie B. Boster & John W. McCarthy. (2017) Lost in translation: Understanding Students' use of social networking and online resources to support early clinical practices. A National Survey of graduate speech-language pathology students. Education and Information Technologies 23:1, pages 321-340.
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Dee Winn, Melissa Rivosecchi, Julia Bjerke & Michael Groenendyk. (2017) MTL 2.0: A Report on the Social Media Usage and User Engagement of the “Big Four” Academic Libraries in Montréal. The Journal of Academic Librarianship 43:4, pages 297-304.
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Katie Elson Anderson. (2016) Getting acquainted with social networks and apps: Instagram’s instant appeal. Library Hi Tech News 33:3, pages 11-15.
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