REFERENCES
- Abbott, W., Donaghey, J., Hare, J., & Hopkins, P. (2013). An Instagram is worth a thousand words: An industry panel and audience Q&A. Library Hi Tech News, 30(7), 1–6.
- Baggett, S.B., & Williams, M. (2012). Student behaviors and opinions regarding the use of social media, mobile technologies, and library research. Virginia Libraries, 58(1), 19–22.
- Baldwin, R. (2014). Facebook Explains Why Your Organic Page Reach has Dwindled. Retrieved from http: // thenextweb.com / facebook / 2014 / 06 / 05 / facebook - explains-organic-facebook-page-reach-dwindled/
- Bilton, N. (2013). Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost. Retrieved from http://bits.blogs.nytimes.com//2013/03/03/disruptions-when-sharing-on-facebook-comes-at-a-cost/
- Boateng, F., & Liu, Y.Q. (2013). Web 2.0 applications’ usage and trends in top US academic libraries. Library Hi Tech, 32(1), 120–138.
- Boland, B. (2014). Organic Reach on Facebook: Your Questions Answered. Retrieved from https://www.facebook.com/business/news/Organic-Reach-on-Facebook
- Booth, C. (2009). Informing Innovation: Tracking Student Interest in Emerging Library Technologies at Ohio University. Chicago, IL: American Library Association.
- Bosque, D.D., Leif, S.A., & Skarl, S. (2012). Libraries atwitter: Trends in academic library tweeting. Reference Services Review, 40(2), 199–213.
- Burhanna, K.J., Seeholzer, J., & Salem Jr., J. (2009). No natives here: A focus group study of student perceptions of Web 2.0 and the academic library. The Journal of Academic Librarianship, 35(6), 523–532.
- Cassidy, E.D., Colmenares, A., Jones, G., Manolovitz, T., Shen, L., & Vieria, S. (2014). Higher education and emerging technologies: Shifting trends in student usage. The Journal of Academic Librarianship, 40(2), 124–133.
- Castillo, M. (2014). Facebook Algorithm Tweaks Hurt Viral Sites More Than Other Publishers. Retrieved from http://www.adweek.com/news/technology/facebook-algorithm-tweaks-hurt-viral-sites-more-other-publishers-156533
- Chu, M., & Meulemans, Y.N. (2008). The problems and potential of MySpace and Facebook usage in academic libraries. Internet Reference Services Quarterly, 13(1), 69–85.
- Chu, S.K.W., & Du, H.S. (2013). Social networking tools for academic libraries. Journal of Librarianship and Information Science, 45(1), 64–75.
- Connell, R.S. (2009). Academic libraries, Facebook and MySpace, and student outreach: A survey of student opinion. Portal: Libraries and the Academy, 9(1), 25–36.
- Dudenhoffer, C. (2012). Pin it! Pinterest as a library marketing and information literacy tool. College & Research Libraries News, 73(6), 328–332.
- Enis, M. (2013). My #HuntLibrary, now everybody's #Cooltool. Library Journal, Fall 2013 Suppl., 5.
- Epperson, A., & Leffler, J.J. (2009). Social software programs: Student preferences of librarian use. New Library World, 100(7/8), 366–372.
- Farkes, M. (2007). Going where patrons are: Outreach in MySpace and Facebook. American Libraries, 38(4), 27.
- Fernandez, J. (2009). A SWOT analysis for social media in libraries. Online, 33(5), 35–37.
- Geron, T. (2012). Facebook Officially Closes Instagram Deal. Retrieved from http://www.forbes.com/sites/tomiogeron/2012/09/06/facebook-officially-closes-instagram-deal/
- Hagman, J. (2012). Joining the Twitter conversation. Public Services Quarterly, 8(1), 78–85.
- Hansen, K., Nowlan, G., & Winter, C. (2012). Pinterest as a tool: Applications in academic libraries and higher education. The Canadian Journal of Library and Information Practice and Research, 7(2), 1–11.
- Hoffmann, M. (2014). Facebook Reportedly Slashing Organic Reach for Pages. Retrieved from http://www.adweek.com/news/technology/facebook-reportedly-slashing-organic-reach-pages-156417
- McGough, B.L., & Salomon, D. (2013). Engaging students through social media. Proceedings of the Charleston Library Conference, 283–286.
- Pepitone, J. (2013). Facebook Admits Young Teens are Losing Interest in the Site. Retrieved from http://money.cnn.com/2013/10/30/technology/social/facebook-earnings/
- Pew Research Center. (2013a). Coming and Going on Facebook. Retrieved from http://pewinternet.org/Reports/2013/Coming-and-going-on-facebook.aspx
- Pew Research Center. (2013b). The Demographics of Social Media Users – 2012. Retrieved from http://pewinternet.org/Reports/2013/Social-media-users.aspx
- Pew Research Center. (2014a). Social Networking Fact Sheet. Retrieved from http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
- Pew Research Center. (2014b). Social Media Update 2013. Retrieved from http://www.pewinternet.org/2013/12/30/social-media-update-2013/
- Pew Research Center. (2015). Social Media Update 2014. Retrieved from http://www.pewinternet.org/2015/01/09/social-media-update-2014/
- Phillips, N.K. (2011). Academic library use of Facebook: Building relationships with students. The Journal of Academic Librarianship, 37(6), 512–522.
- Ramsey, E., & Vecchione, A. (2014). Engaging library users through a social media strategy. Journal of Library Innovation, 5(2), 71–82.
- Re:Fuel. (2013). Tech-Savvy College Students Are Gathering Gadgets, Saying Yes to Showrooming and Rejecting Second-Screening [Press Release]. Retrieved from http://globenewswire.com/news-release/2013/06/13/554002/10036312/en/Tech-Savvy-College-Students-Are-Gathering-Gadgets-Saying-Yes-to-Showrooming-and-Rejecting-Second-Screening.html
- Ruleman, A.B. (2012). Social media at the university: A demographic comparison. New Library World, 113(7/8), 316–332.
- Salomon, D. (2013). Moving on from Facebook. College & Research Libraries News, 74(8), 408–412.
- Saw, G., Abbott, W., Donaghey, J., & McDonald, C. (2012). Social media for international students—It's not all about Facebook. Library Management, 34(3), 156–174.
- Stuart, D. (2010). What are libraries doing on Twitter? Online, 34(1), 45–47.
- Tate, R. (2013). Facebook Swears It's Cool Among Teens—Really. Retrieved from http://www.wired.com/2013/11/facebook-teens/
- Taylor & Francis Group. (2014). Use of Social Media by the Library: Current Practices and Future Opportunities. Retrieved from http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf
- University of South Carolina. (2012). 2012 Computer and Technology Survey. Retrieved from http://www.sc.edu/about/offices_and_divisions/division_of_information_technology/docs/2012_computer_tech_survey.pdf
- Van Grove, J. (2014). Facebook to Marketers: Expect Drop in News Feed Distribution. Retrieved from http://www.cnet.com/news/facebook-to-marketers-expect-drop-in-news-feed-distribution/
- Waters, J.K. (2011). Will the Real Digital Native Please Stand Up? Retrieved from http://campustechnology.com/articles/2011/10/01/will-the-real-digital-native-please-stand-up.aspx
- Western Oregon University (WOU) OSBHE University Governance Working Committee. (2014). Institutional Overview and Financial Forecast. Retrieved from http://www.wou.edu/president/pres/institutional_overview_and_financial_forecast_01.09.14_presentation_rev.pdf
- Wu, J., Chatfield, A., Hughes, A.M., Kysh, L., & Rosenbloom, M. (2014). Measuring patrons’ technology habits: An evidence-based approach to tailoring library services. Journal of the Medical Library Association, 102(2), 125–129.