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Original Articles

The Impact of Brand Extension on the Parent Luxury Fashion Brand: The Cases of Giorgio Armani, Calvin Klein and Jimmy Choo

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Pages 119-128 | Received 30 Nov 2009, Accepted 14 Apr 2010, Published online: 12 Dec 2012

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Read on this site (6)

Jung Ok Jeon & Sunmee Baeck. (2016) The effect of the valence of word-of-mouth on consumers’ attitudes toward co-brands: The moderating roles of brand characteristics. Journal of Global Scholars of Marketing Science 26:1, pages 89-108.
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Elisabetta Savelli. (2011) Role of Brand Management of the Luxury Fashion Brand in the Global Economic Crisis: A Case Study of Aeffe Group. Journal of Global Fashion Marketing 2:3, pages 170-179.
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Articles from other publishers (17)

Kenan Arifoğlu & Christopher S. Tang. (2023) Luxury brand licensing: Competition and reference group effects. Production and Operations Management 32:10, pages 3227-3245.
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Foo Nin Ho, Jared Wong & Glen Brodowsky. (2023) Does masstige offer the prestige of luxury without the social costs? Status and warmth perceptions from masstige and luxury signals. Journal of Business Research 155, pages 113382.
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Jean Boisvert & Nicholas J. Ashill. (2022) The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study. International Marketing Review 39:2, pages 395-422.
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Sameeullah Khan, Asif Iqbal Fazili & Irfan Bashir. (2020) Counterfeit luxury consumption: A review and research agenda. Journal of Consumer Behaviour 20:2, pages 337-367.
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Pengwen Hou, Ziyan Zhen & Hubert Pun. (2020) Combating copycatting in the luxury market with fighter brands. Transportation Research Part E: Logistics and Transportation Review 140, pages 102009.
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Fan Zeng, Stacy H. N. Lee & Chui Ming Heung. (2019) Consumer attitudes toward downward extensions: an exploration of Giordano’s extension in Hong Kong. Fashion and Textiles 6:1.
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Sorah Seong & Frédéric C. Godart. (2018) Influencing the Influencers: Diversification, Semantic Strategies, and Creativity Evaluations. Academy of Management Journal 61:3, pages 966-993.
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Youngseon Kim & Nikki Wingate. (2017) Narrow, powerful, and public: the influence of brand breadth in the luxury market. Journal of Brand Management 24:5, pages 453-466.
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Cesare Amatulli, Matteo De Angelis, Michele Costabile & Gianluigi GuidoCesare Amatulli, Michele Costabile, Matteo De Angelis & Gianluigi Guido. 2017. Sustainable Luxury Brands. Sustainable Luxury Brands 189 233 .
Vania Vigolo & Marta Maria Ugolini. (2016) Does this fit my style? The role of self-congruity in young women’s repurchase intention for intimate apparel. Journal of Fashion Marketing and Management: An International Journal 20:4, pages 417-434.
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WenYing Claire Shih & Konstantinos Agrafiotis. 2016. Handbook of Sustainable Luxury Textiles and Fashion. Handbook of Sustainable Luxury Textiles and Fashion 137 161 .
Jiseon Ahn, JungKun Park & Suk Hyung Bryan Lee. 2016. Marketing Challenges in a Turbulent Business Environment. Marketing Challenges in a Turbulent Business Environment 521 531 .
Judy Park. (2014) What women want: Creation of a luxury brand. Business Horizons 57:2, pages 247-257.
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Ian Phau. 2014. Fashion Branding and Consumer Behaviors. Fashion Branding and Consumer Behaviors 77 100 .
Tsan-Ming Choi. 2014. Fashion Branding and Consumer Behaviors. Fashion Branding and Consumer Behaviors 7 27 .
Margee Hume & Michael Mills. (2013) Uncovering Victoria's Secret. Journal of Fashion Marketing and Management: An International Journal 17:4, pages 460-485.
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Carmen-Maria Albrecht, Christof Backhaus, Hannes Gurzki & David M. Woisetschläger. (2013) Drivers of Brand Extension Success: What Really Matters for Luxury Brands. Psychology & Marketing 30:8, pages 647-659.
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