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Journal of Global Fashion Marketing Volume 3, 2012 - Issue 2
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Original Articles

A Study on Measuring and Defining Customer Equity of Complex Shopping Malls

Nalae Kim Dept. of Clothing and Textiles, Yonsei University, 313, Samsung Hall, 262, Seongsanno, Seodaemun-gu, Seoul, 120–749, Republic of Korea Phone: +82 10 8978 1434 E-mail: [email protected]
,
Jina Park
,
Kyung Hoon Kim Dept. of Business Administration, Changwon National University, Republic of Korea Phone: +82 55 213 3346 E-mail: [email protected]
,
Gaetano Aiello Dept. of Business and Management, University of Florence, Via delle Pandette, 9 – 50127, Italy Phone: +39055 4374726 E-mail: [email protected]
&
Raffaele Donvito Dept. of Business and Management, University of Florence, Via delle Pandette, 9 – 50127, Italy Phone: +39055 4374726 E-mail: [email protected]
Pages 71-80 | Received 11 Mar 2012, Accepted 06 May 2012, Published online: 12 Dec 2012

Citations (12)

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Sheetal Jain & Amit Shankar. (2023) Examining the luxury consumers’ showrooming behaviour: The effect of perceived values and product involvement. Journal of Global Fashion Marketing 14:3, pages 294-311.
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Renata Maria Gomes & Fabio Paula. (2017) Shopping mall image: systematic review of 40 years of research. The International Review of Retail, Distribution and Consumer Research 27:1, pages 1-27.
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Yang Sun & Eunju Ko. (2016) Influence of sustainable marketing activities on customer equity. Journal of Global Scholars of Marketing Science 26:3, pages 270-283.
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Francesco Capone & Luciana Lazzeretti. (2016) Fashion and city branding: An analysis of the perception of Florence as a fashion city. Journal of Global Fashion Marketing 7:3, pages 166-180.
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Elina Koivisto & Pekka Mattila. (2012) Brand Management of ‘New Luxury’: Case Saga Furs. Journal of Global Fashion Marketing 3:3, pages 135-145.
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Articles from other publishers (7)

Zahra Qorbani, Hamidreza Koosha & Mohsen Bagheri. (2020) An integrated model for customer equity estimation based on brand equity. International Journal of Market Research 63:5, pages 635-664.
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Changsok Yoo, Kyoung Cheon Cha & Sang-Hoon Kim. (2020) A quantile regression approach to gaining insights for reacquition of defected customers. Journal of Business Research 120, pages 443-452.
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Huanzhang Wang, Kyung Hoon Kim, Eunju Ko & Honglei Liu. (2016) Relationship between service quality and customer equity in traditional markets. Journal of Business Research 69:9, pages 3827-3834.
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Yang Sun, Tony C. Garrett & Kyung Hoon Kim. (2016) Do Confucian principles enhance sustainable marketing and customer equity?. Journal of Business Research 69:9, pages 3772-3779.
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Joon Ho Hwang, Jaiho Chung, Jae Wook Kim, Dongwon Lee & Weon Sang Yoo. (2016) Antecedents to loyalty point redemption: Implications for customer equity management. Journal of Business Research 69:9, pages 3731-3739.
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Sascha Raithel, Charles R. Taylor & Stefan J. Hock. (2016) Are Super Bowl ads a super waste of money? Examining the intermediary roles of customer-based brand equity and customer equity effects. Journal of Business Research 69:9, pages 3788-3794.
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Chang Han Lee, Eunju Ko, Henrikki Tikkanen, Michel Cao Tuan Phan, Gaetano Aiello, Raffaele Donvito & Sascha Raithel. (2014) Marketing mix and customer equity of SPA brands:Cross-cultural perspectives. Journal of Business Research 67:10, pages 2155-2163.
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