166
Views
12
CrossRef citations to date
0
Altmetric
Original Articles

A Study on Measuring and Defining Customer Equity of Complex Shopping Malls

, , , &
Pages 71-80 | Received 11 Mar 2012, Accepted 06 May 2012, Published online: 12 Dec 2012

References

  • Aaker , D.A. 1991 . Managing brand equity: Capitalizing on the value of a brand name New York
  • Aaker , D.A. 1996 . Managing brand equity NewYork
  • An , K.H. and Kim , M.R. 1991 . A study on the relationship of Store - image/Self - image Congruity and Store Preference . Korean Society of Consumer Studies , 12 ( 2 ) : 1 – 17 .
  • Assael , H. 1992 . Consumer behavior and marketing action , Boston : PWS-Kent Publishing .
  • Bearden , W.O. 1977 . Determinant attributes of store patronage: downtown versus outlying shopping centers . Journal of Retailing , 53 : 17 – 32 .
  • Blattberg , R.C. and Deighton , J. 1996 . Manage marketing by the customer equity test . Harvard Business Review , 74 ( 4 ) : 136 – 144 .
  • Blattberg , R.C. , Gray , G. and Jacquelyn , S.T. 2001 . Customer equity: Building and managing relationships as valuable assets , Boston , Massachusetts : Harvard Business School Press .
  • Chebat , J.C. , Sirgy , M.J. and St-James , V. 2006 . Upscale image transfer from mall to stores: A selfimage congruence explanation . Journal of Business Research , 59 ( 12 ) : 1288 – 1296 .
  • Cheskin Research (1999). eCommerce trust study. Retrieved from http://www.studioarchetype.com/cheskin/
  • Cho , K.H. 2008 . Analysis of multiplex’ synergistic effect on commercial complex-Focused on developing cases of complex commecial building with multiplex. Unpublished master’s thesis , Seoul : Hongik University .
  • Chung , H.K. 2005 . A study on the correlation between cosmetic brand image and consumer’ self-image. Unpublished master’s thesis , Seoul : Sookmyung Womes’s University .
  • Darden , W.R. and Babin , B.J. 1994 . Exploring the concept of affective quality: Expanding the concept of retail personality . Journal of Business Research , 2 : 101 – 109 .
  • Day , G.S. 1969 . A two-dimensional concept of brand loyalty . Journal of advertising research , 9 ( 3 ) : 29 – 35 .
  • Dichter , E. 1985 . What’s In An Image . Journal of Consumer Marketing , 2 ( 1 ) : 75 – 81 .
  • Dick , A.S. and Basu , K. 1994 . Customer loyalty: Toward an integrated conceptual framework . Journal of the academy of marketing science , 22 ( 2 ) : 99 – 113 .
  • Distribution Industry Development Act (2009). Retrieved from http://likms.assembly.go.kr/
  • Downs , R.M. 1970 . The cognitive structure of an urban shopping center . Environment and Behavior , 2 ( 1 ) : 13 – 39 .
  • Dwyer , F.R. 1997 . Customer lifetime valuation to support marketing decision making . Journal of Direct Marketing , 11 ( 4 ) : 7 – 13 .
  • Finn , A. and Louviere , J.J. 1996 . Shopping center image, consideration, and choice: Anchor store contribution . Journal of Business Research , 35 ( 3 ) : 241 – 251 .
  • Fullerton , G. 2003 . When does commitment lead to loyalty? . Journal of service research , 5 ( 3 ) : 333 – 344 .
  • Garbarino , E. and Johnson , M.S. 1999 . The different roles of satisfaction, trust, and commitment in customer relationships . Journal of Marketing , 63 : 70 – 87 .
  • Graeff , T.R. 1996 . Using promotional messages to manage the effects of brand and self-Image on brand evaluations . Journal of Consumer Marketing , 13 : 4 – 18 .
  • Gulati , R. , Khanna , T. and Nohria , N. 1994 . Unilateral commitments and the importance of process in alliances . Sloan Management Review , 35 ( 3 ) : 61 – 69 .
  • Hargittai , E. and Hsieh , Y.P. 2010 . Predictors and consequences of differentiated practices on social network sites . Information, Communication & Society , 13 ( 4 ) : 515 – 536 .
  • Hauser , J.R. and Koppelman , F.S. 1979 . Alternative perceptual mapping techniques: relative accuracy and usefulness . Journal of Marketing Research , 16 : 495 – 506 .
  • Hedhli , K.E. and Chebat , J.C. 2008 . Developing and validating a psychometric shopper-based mall equity measure . Journal of Business Research , 62 ( 6 ) : 581 – 587 .
  • Jacoby , J. and d Kyner , D.B. 1973 . Brand loyalty vs. repeat purchasing behavior . Journal of Marketing Research , 10 ( 1 ) : 1 – 9 .
  • Jain , A. and Etgar , M. 1977 . Easuring store image through multidimensional scaling of free response data . Journal of Retailing , 52 ( 4 ) : 61 – 71 .
  • Joinson , A.N. 2008 . Looking at, looking up or keeping up with people? Motives and uses of facebook . CHI , 4 : 1027 – 1036 .
  • Keller , K.L. 1993 . Conceptualizing, measuring, and managing customer-based brand equity . Journal of Marketing , 57 ( 1 ) : 1 – 22 .
  • Morgan , R.M. and Hunt , S.D. 1994 . The commitment-trust theory of relationship marketing . Journal of marketing , 58 ( 3 ) : 20 – 38 .
  • Nevin , J.R. and Houston , M.J. 1980 . Image as a component of attraction to interurban shopping areas . Journal of Retailing , 56 : 77 – 93 .
  • Oh , H.C. 1995 . An empirical study on the relationship between restaurant image and customer loyalty . Hospitality and Tourism Management , 50 ( 1 ) : 63 – 69 .
  • Oliver , R.L. 1999 . When consumer loyalty . Journal of marketing , 63 ( 1 ) : 33 – 44 .
  • Pempek , T.A. , Yermolayeva , Y.A. and Calvert , S.A. 2009 . College students’ social network experiences on Facebook . Journal of Applied Developmental Psychology , 30 : 227 – 238 .
  • Rust , R.T. , Lemon , K.N. and Zeithaml , V.A. 2000 . Driving customer equity: How customer lifetime value is reshaping corporate strategy , New York : Free Press .
  • Rust , R.T. , Lemon , K.N. and Zeithaml , V.A. 2004 . Return on marketing: Using customer equity to focus marketing strategy . Journal of marketing , 68 ( 1 ) : 109 – 127 .
  • Sirgy , M.J. 1982 . Self-Image/product image congruity and advertising strategy . Development in Marketing Science , 5 : 129 – 133 .
  • Sirgy , M.J. , Grewal , D. , Mangleburg , T.F. , Park , J. , Chon , K. , Claiborne , C.B. , Johar , J.S. and Berkman , H. 1997 . Assessing the predictive validity of two methods of measuring self-Image congruence . Journal of the Academy of Marketing Science , 25 ( 3 ) : 229 – 241 .
  • Sirgy , M.J. , Grewal , D. and Mangleburg , T. 2000 . Retail environment, self-congruity, and retail patronage: an integrative model and a research agenda . Journal of Business Research , 49 ( 2 ) : 127 – 138 .
  • Urban Land Institute (1998). Retrieved from http://www.uli.org/
  • Vogle , V. , Evanschitzky , H. and Ramaseshan , B. 2008 . Customer euity drivers and future sales . Journal of Marketing , 72 ( 6 ) : 98 – 108 .
  • Yun , S.Y. and Ko , E. 2006 . A study on Measuring and defining dimensions of fashion product customer equity . Journal of the Korean Society of Clothing and Textiles , 30 ( 9/10 ) : 1389 – 1399 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.