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Journal of Global Fashion Marketing Volume 6, 2015 - Issue 1: Fashion Visual Merchandising
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Visual merchandising strategies for fashion retailers

时装零售商的视觉营销战略

Ho Jung ChooDepartment of Textiles, Merchandising and Fashion Design, Seoul National University, Seoul, Republic of KoreaCorrespondence[email protected]
&
So-Yeon YoonDepartment of Design and Environmental Analysis, Cornell University, Martha Van Rensselaer Hall, Ithaca, NY, United States
Pages 1-3 | Received 10 Aug 2014, Accepted 18 Aug 2014, Published online: 12 Jan 2015

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Canan Saricam. (2023) Analyzing the influence of store atmospherics on younger generation in apparel retail market with an extended S-O-R model. Journal of Global Fashion Marketing 14:2, pages 143-156.
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Articles from other publishers (3)

Sanmyria Araujo da Silva, Liliane Araujo Pinto, Simone Ferreira de Albuquerque & Elvia Florencio Torres Ximenes. (2023) Visual merchandising: estratégia para consumidores de moda infantil. Revista da Micro e Pequena Empresa, pages 56-71.
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Francisco Muñoz-Leiva, María Eugenia Rodríguez López, Francisco Liebana-Cabanillas & Sérgio Moro. (2021) Past, present, and future research on self-service merchandising: a co-word and text mining approach. European Journal of Marketing 55:8, pages 2269-2307.
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Jamela Rajeeparan. (2021) Marketing Strategies Adapted by Different Industries. SSRN Electronic Journal.
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