2,398
Views
4
CrossRef citations to date
0
Altmetric
Articles

Visual merchandising strategies for fashion retailers

时装零售商的视觉营销战略

&
Pages 1-3 | Received 10 Aug 2014, Accepted 18 Aug 2014, Published online: 12 Jan 2015

References

  • Baek, E., Yoon, S., Jung, H., Kim, G., Shin, H., Kim, H., & Kim, H. (2015). An exploratory study on visual merchandising of an apparel store utilizing 3D technology. Journal of Global Fashion Marketing, 6(1), 33–46.
  • Ballantyne, R., Warren, A., & Nobbs, K. (2006). The evolution of brand choice. The Journal of Brand Management, 13, 339–352.
  • Janiszewski, C. (1998). The influence of display characteristics on visual exploratory search behavior. Journal of Consumer Research, 25, 290–301.
  • Kontu, H., Nobbs, K., Montecchi, M., & Duffy, K. (2013). An exploratory study on motives and methods behind fashion brands' use of Instagram. GAMMA, 71–75.
  • Lea-Greenwook, G. (1998). visual merchandising: a neglected area in uk fashion marketing. International Journal of Retail & Distribution Management, 26, 324–329.
  • Lee, H., Yoon, S., Lee, J., Kim, H., Kwon, H., Kang, H., … Jun, D. (2015). The effect of sale signs on consumer intentions to visit a store. Journal of Global Fashion Marketing, 6(1), 20–32.
  • Manlow, V., & Nobbs, K. (2013). Form and function of luxury flagships: An international exploratory study of the meaning of the flagship store for managers and customers. Journal of Fashion Marketing and Management, 17, 49–64.
  • Nobbs, K., Foong, K. F., & Baker, J. (2015). An exploration of fashion visual merchandising and its role as a brand positioning device. Journal of Global Fashion Marketing, 6(1), 4–19.
  • Nobbs, K., McColl, J., Shearer, L., Canning, C., & McBride, L. (2011). An exploratory study into the strategic significance of visual merchandising: The case of vintage fashion retailing. In 3rd Global Conference, Fashion: Exploring Critical Issues (pp. 22–25). Mansfield College, Oxford.
  • Nobbs, K., Moore, C. M., & Sheridan, M. (2012). The flagship format within the luxury fashion market. International Journal of Retail & Distribution Management, 40, 920–934.
  • Sheridan, M., Moore, C., & Nobbs, K. (2006). Fast fashion requires fast marketing: The role of category management in fast fashion positioning. Journal of Fashion Marketing and Management, 10, 301–315.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.