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Journal of Global Fashion Marketing Volume 6, 2015 - Issue 1: Fashion Visual Merchandising
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An exploration of fashion visual merchandising and its role as a brand positioning device

探讨关于时尚视觉营销和及其品牌定位装置的作用

Karinna NobbsFashion Branding and Retail Strategy, The Graduate School, University of the Arts, London College of Fashion, London, United KingdomCorrespondence[email protected]
,
Kar Mun FoongSchool of Management and Science, University of the Arts, London College of Fashion, London, United Kingdom
&
Jonathan BakerFashion Visual Merchandising, School of Management and Science, University of the Arts, London College of Fashion, London, United Kingdom
Pages 4-19 | Received 01 Jul 2013, Accepted 11 Sep 2014, Published online: 12 Jan 2015

Citations (9)

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Read on this site (1)

Ho Jung Choo & So-Yeon Yoon. (2015) Visual merchandising strategies for fashion retailers. Journal of Global Fashion Marketing 6:1, pages 1-3.
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Articles from other publishers (8)

Siddarth Singh Bist & Neha Mehta. (2022) Positioning through visual merchandising: Can multi-brand outlets do it?. Asia Pacific Management Review.
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Silvano Mendes. 2022. Fashion Heritage. Fashion Heritage 215 238 .
M Y Wang, X Y Wang, J Xu, R Q Zhang & L Zhang. (2021) Green Retailing: The Influence of Clothing Display Props on Consumer Behavior. Journal of Physics: Conference Series 1790:1, pages 012094.
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Carmen Llovet Rodríguez. (2020) Narrativas que venden moda: el visual merchandiser. Redmarka. Revista de Marketing Aplicado 24:2, pages 10-25.
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Signe Mørk Madsen. (2020) Gaining customer centric understanding of retail displays for future innovations. International Journal of Retail & Distribution Management 49:4, pages 491-513.
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Kyuha Kim, Sungmi Lee & Yung Kyun Choi. (2019) Image proximity in advertising appeals: Spatial distance and product types. Journal of Business Research 99, pages 490-497.
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Eleonora Pantano, Constantinos Vasilios Priporas & Pantea Foroudi. (2019) Innovation starts at the storefront. International Journal of Retail & Distribution Management 47:2, pages 202-219.
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Joo-Hyun Seo & Kyu-Hye Lee. (2015) Fashion retail store facades and the creation of store image and store attitude. The Research Journal of the Costume Culture 23:3, pages 400-411.
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