3,182
Views
9
CrossRef citations to date
0
Altmetric
Articles

An exploration of fashion visual merchandising and its role as a brand positioning device

探讨关于时尚视觉营销和及其品牌定位装置的作用

, &
Pages 4-19 | Received 01 Jul 2013, Accepted 11 Sep 2014, Published online: 12 Jan 2015

References

  • Bailey, S., & Baker, J. (2014). Visual merchandising for fashion (1st ed.). London: Bloomsbury.
  • Barnes, L., & Lea-Greenwood, G. (2010). Fast fashion in the retail store environment. International Journal of Retail & Distribution Management, 38, 760–772.
  • Barry, J.Davies, J. B., & Ward, P. (2005). Exploring the connections between visual merchandising and retail branding: An application of facet theory. International Journal of Retail & Distribution Management, 33, 505–513.
  • Barr, V., & Field, K. (1997). Stores retail display and design. New York: PBC International, Inc..
  • Bell, J., & Ternus, K. (2012). Silent selling: Best practices and effective strategies in visual merchandising (4th ed.). New York: Fairchild Books.
  • Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56, 57–71.
  • Bou, L. (2008). This is visual merchandising. Barcelona: Monsa.
  • Cage, J. (1999). Color and meaning. London: Thames & Hudson Ltd.
  • Cheng, R., Hines, T., & Grime, I. (2008). Desired and perceived identities of fashion retailers. European Journal of Marketing, 42, 682–701.
  • Chevalier, M., & Gutsatz, M. (2012). Luxury retail management. Singapore: John Wiley & Sons.
  • Colborne, R. (1996). Visual merchandising: The business of merchandise presentation. New York: Delmar Publishers.
  • Damminga, C., Wu, J., & Johnson, K. K. P. (2012). The effect of lifestyle and shoppable fashion product displays on consumers' approach and avoidance behavior. Journal of Global Fashion Marketing, 3(3), 108–118.
  • Diamond, J., & Diamond, E. (2011). Contemporary visual merchandising and environmental design (5th ed.). New Jersey: Prentice Hall.
  • Donovan, R. J., & Rossiter, J. R. (1982). Store atmosphere: An environmental psychology approach. Journal of Retailing, 58, 34–57.
  • Doyle, S. A., & Broadbridge, A. (1999). Differentiation by design: The importance of design in retailer repositioning and differentiation. International Journal of Retail & Distribution Management, 27, 72–83.
  • Easterby-Smith, M., Thorpe, R., & Jackson, P. (2012). Management research (4th ed.). London: Sage Publications.
  • Eiseman, L. (2000). Pantone guide to communicating with color. Ohio: Grafix Press, Ltd.
  • Fill, C. (2009). Marketing communications (5th ed.). Essex: Pearson Education Limited.
  • Gill, J., & Johnson, P. (2010). Research methods for managers (4th ed.). London: Sage Publications.
  • Hoffmann, J., & Maniere, I. C. (2012). Luxury strategy in action. Palgrave Macmillan: New York.
  • Jackson, T., & Shaw, D. (2001). Mastering fashion buying and merchandising management. New York: Palgrave.
  • Jackson, T., & Shaw, D. (2006). The fashion handbook. Routledge: Oxon.
  • Kapferer, J. N. (2008). The new strategic brand management: Creating and sustaining brand equity long term. Kogan Page: London.
  • Kapferer, J. N., & Bastien, V. (2009). The luxury strategy: Break the rules of marketing to build luxury brands. London: Kogan Page.
  • Kerfoot, S., Davies, B., & Ward, P. (2003). Visual merchandising and the creation of discernible retail brands. International Journal of Retail & Distribution Management, 31, 143–152.
  • Khouw, N. (2002). The meaning of color for gender [Internet]. Retrieved from http://www.colormatters.com/color-symbolism/gender-differences.
  • Kotler, P. (1973). Atmospherics as a marketing tool. Journal of Retailing, 49, 48–64.
  • Kunkel, J. H., & Berry, L. L. (1968). A behavioral conception of retail image. Journal of Marketing, 32, 21–27.
  • Law, D., Wong, C., & Yip, J. (2012). How does visual merchandising affect consumer affective response?: An intimate apparel experience. European Journal of Marketing, 46, 112–133.
  • Lea-Greenwood, G. (1998). Visual merchandising: A neglected area in UK fashion marketing?International Journal of Retail & Distribution Management, 26, 324–329.
  • Lea-Greenwood, G. (2013). Fashion marketing communications. John Wiley & Sons Ltd: West Sussex.
  • Martineau, P. (1958). The Personality of the retail store. Harvard Business Review, 36, 47–55.
  • Mills, K. H., & Paul, J. E. (1988). Applied visual merchandising. London: Prentice Hall.
  • Morgan, T. (2012). Visual merchandising: Window and In-store displays for retail (2nd ed.). London: Laurence King Publishing Ltd.
  • Myers, M. D. (2009). Qualitative research in business & management. London: Sage Publications Ltd.
  • Nobbs, K., McColl, J., & Shearer, L. (2013). An exploratory study into the strategic significance of visual merchandising: The case of vintage fashion retailing. In M.Pedroni (Ed.), From production to consumption. UK: Inter-disciplinary Press.
  • Okonkwo, U. (2007). Luxury fashion branding. Basingstoke: Palgrave Macmillan.
  • Pegler, M. M. (2012). Visual merchandising and display (6th ed.). New York: Fairchild Books.
  • Portas, M. (1999). Windows the art of retail display. London: Thames & Hudson.
  • Riley, C. A. (1995). Color codes. Hanover: University Press of New England.
  • Sen, S., Block, L. G., & Chandran, S. (2002). Window displays and consumer shopping decisions. Journal of Retailing and Consumer Services, 9, 277–290.
  • Silver, N. C., & Ferrante, R. (1988). Sex differences in color preferences among an elderly sample. Perceptual and Motor Skills, 80, 920–922.
  • Singh, S. (2006). Impact of color on marketing. Management Decision, 44, 783–789.
  • Storemark, K., & Hoffmann, J. (2012). A case study on the business model of chloé. Journal of Global Fashion Marketing, 3(1), 34–41.
  • Varley, R. (2006). Retail brand management (2nd ed.). Routledge: London.
  • Verdict. (2011). Global luxury retailing: Market size, brand strategies and competitor performance [Internet]. Retrieved from http://360.datamonitor.com/Product?pid = CM00080-007.
  • Verdict. (2012). How Britain shops for clothing 2012 | Verdict consumer report [Internet]. Retrieved from http://360.datamonitor.com/Product?pid = CM00218-001.
  • Vitrine, S., & Vetrina, E. (2005). Store window. New York: teNeous Publishing Group..
  • Weishar, J. (2006). The aesthetics of merchandise presentation. Ohio: ST Books.
  • Yaoyuneyong, G., Foster, J. K., & Flynn, L. R. (2014). Factors impacting the efficacy of augmented reality virtual dressing room technology as a tool for online visual merchandising. Journal of Global Fashion Marketing, 5(4), 282–295. 10.1080/20932685.2014.926129.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.