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Journal of Global Fashion Marketing Volume 6, 2015 - Issue 4
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Pop-up retailing: Integrating objectives and activity stereotypes

Gary WarnabySchool of Materials, University of Manchester, Manchester, United KingdomCorrespondence[email protected]
,
Varvara KharakhorkinaFaculty of Economics, University of Milan - Bicocca, Juan-les-Pins, France
,
Charlotte ShiSchool of Materials, University of Manchester, Manchester, United Kingdom
&
Margherita CornianiISTEI- DEMS, Department of Economics, Management and Statistics, University of Milan - Bicocca, Milan, Italy
Pages 303-316 | Received 22 Jul 2014, Accepted 01 Apr 2015, Published online: 11 Sep 2015

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Read on this site (3)

Irene Roozen, Mariet Raedts & Muriel Schwolle. (2023) Is it worth investing in an online fashion pop-up store?. Journal of Global Fashion Marketing 14:3, pages 279-293.
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Gary Warnaby & Charlotte Shi. (2019) Pop-up retailing objectives and activities: A retrospective commentary. Journal of Global Fashion Marketing 10:3, pages 275-285.
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John A. Fortunato. (2016) Business-to-business sponsorship opportunities: Examining UPS’s functional congruence with the NCAA. Journal of Global Scholars of Marketing Science 26:1, pages 36-50.
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Articles from other publishers (31)

Yuchen Ye, Yikai Yang & Qi Huang. (2023) Identifying and examining the role of pop-up store design: A mixed-methods study. Journal of Retailing and Consumer Services 75, pages 103503.
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Laura Henkel & Waldemar Toporowski. (2022) Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores. Journal of the Academy of Marketing Science 51:6, pages 1284-1304.
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Bethan Alexander & Hui Lai Ling. 2023. The Garment Economy. The Garment Economy 475 513 .
Miriam-Miri Retief, Bertha Jacobs & Ann-Marie Fiore. (2022) Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa. Journal of Marketing and Consumer Behaviour in Emerging Markets 2022:2(15), pages 53-68.
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Ruiyi Cai, Chunlei Chai & Xingxing Yi. (2021) A Customer Preference-centered Method of Exhibition Design Trend Forecasting. A Customer Preference-centered Method of Exhibition Design Trend Forecasting.
Carys Jane Egan-Wyer, Steve Burt, Jens Hultman, Ulf Johansson, Alice Beckman & Clara Michélsen. (2021) Ease or excitement? Exploring how concept stores contribute to a retail portfolio. International Journal of Retail & Distribution Management 49:7, pages 1025-1044.
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Charlotte Shi, Gary Warnaby & Lee Quinn. (2019) Territorialising brand experience and consumption: Negotiating a role for pop-up retailing. Journal of Consumer Culture 21:2, pages 359-380.
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Laura Henkel & Waldemar Toporowski. (2021) Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit. Journal of Retailing and Consumer Services 58, pages 102278.
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Anja Overdiek & Gary Warnaby. (2020) Co‐creation and co‐design in pop‐up stores: The intersection of marketing and design research?. Creativity and Innovation Management 29:S1, pages 63-74.
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Janice Rudkowski, Chelsea Heney, Hong Yu, Sean Sedlezky & Frances Gunn. (2020) Here Today, Gone Tomorrow? Mapping and modeling the pop-up retail customer journey. Journal of Retailing and Consumer Services 54, pages 101698.
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Adnan Zogaj, Stephan Olk & Dieter K. Tscheulin. (2019) Go pop-up: Effects of temporary retail on product- and brand-related consumer reactions. Journal of Retailing and Consumer Services 50, pages 111-121.
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Anna Spitzkat & Christian Fuentes. (2019) Here today, gone tomorrow: The organization of temporary retailscapes and the creation of frenzy shopping. Journal of Retailing and Consumer Services 49, pages 198-207.
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Renaud Lunardo & Emilie Mouangue. (2019) Getting over discomfort in luxury brand stores: How pop-up stores affect perceptions of luxury, embarrassment, and store evaluations. Journal of Retailing and Consumer Services 49, pages 77-85.
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Bethan Alexander, Karinna Nobbs & Rosemary Varley. (2018) The growing permanence of pop-up outlets within the international location strategies of fashion retailers. International Journal of Retail & Distribution Management 46:5, pages 487-506.
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Anja Overdiek. (2018) Opportunities for slow fashion retail in temporary stores. Journal of Fashion Marketing and Management: An International Journal 22:1, pages 67-81.
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Gilles Paché & Nejib Fattam. 2018. Retailing et localisation. Retailing et localisation 61 75 .
Jennifer Lowe, Isabella Maggioni & Sean Sands. (2018) Critical success factors of temporary retail activations: A multi-actor perspective. Journal of Retailing and Consumer Services 40, pages 74-81.
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Gary Warnaby & Charlotte ShiGary Warnaby & Charlotte Shi. 2018. Pop-up Retailing. Pop-up Retailing 69 72 .
Gary Warnaby & Charlotte ShiGary Warnaby & Charlotte Shi. 2018. Pop-up Retailing. Pop-up Retailing 63 68 .
Gary Warnaby & Charlotte ShiGary Warnaby & Charlotte Shi. 2018. Pop-up Retailing. Pop-up Retailing 55 61 .
Gary Warnaby & Charlotte ShiGary Warnaby & Charlotte Shi. 2018. Pop-up Retailing. Pop-up Retailing 49 53 .
Gary Warnaby & Charlotte ShiGary Warnaby & Charlotte Shi. 2018. Pop-up Retailing. Pop-up Retailing 43 48 .
Gary Warnaby & Charlotte ShiGary Warnaby & Charlotte Shi. 2018. Pop-up Retailing. Pop-up Retailing 33 41 .
Gary Warnaby & Charlotte ShiGary Warnaby & Charlotte Shi. 2018. Pop-up Retailing. Pop-up Retailing 25 32 .
Gary Warnaby & Charlotte ShiGary Warnaby & Charlotte Shi. 2018. Pop-up Retailing. Pop-up Retailing 11 23 .
Gary Warnaby & Charlotte ShiGary Warnaby & Charlotte Shi. 2018. Pop-up Retailing. Pop-up Retailing 83 89 .
Gary Warnaby & Charlotte ShiGary Warnaby & Charlotte Shi. 2018. Pop-up Retailing. Pop-up Retailing 73 82 .
Gary Warnaby & Charlotte ShiGary Warnaby & Charlotte Shi. 2018. Pop-up Retailing. Pop-up Retailing 1 9 .
Julia Taube & Gary Warnaby. (2017) How brand interaction in pop-up shops influences consumers’ perceptions of luxury fashion retailers. Journal of Fashion Marketing and Management: An International Journal 21:3, pages 385-399.
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Wei-Chen Chen & Ann Marie Fiore. (2017) Factors affecting Taiwanese consumers’ responses toward pop-up retail. Asia Pacific Journal of Marketing and Logistics 29:2, pages 370-392.
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Francesca Bonetti & Patsy Perry. 2017. Advanced Fashion Technology and Operations Management. Advanced Fashion Technology and Operations Management 137 163 .

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