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Journal of Global Fashion Marketing Volume 8, 2017 - Issue 4
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The effect of selective store location strategy and self-congruity on consumers’ apparel brand attitudes toward luxury vs. non-luxury

选择店铺定位与自我一致性对消费者奢侈品和非奢侈品的服装品牌态度的影响

Ken KumagaiGraduate School of Commerce, Waseda University, Tokyo, JapanCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-5073-8498
ORCID Icon &
Shin’ya NagasawaGraduate School of Commerce, Waseda University, Tokyo, Japan
Pages 266-282 | Received 16 Dec 2016, Accepted 14 Apr 2017, Published online: 21 Aug 2017

Citations (9)

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Read on this site (3)

Ken Kumagai & Shin’ya Nagasawa. (2023) Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers’ brand evaluation. Journal of Global Fashion Marketing 14:2, pages 123-142.
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Ken Kumagai & Shin’ya Nagasawa. (2021) Moderating effect of brand commitment on apparel brand prestige in upward comparisons. Journal of Global Fashion Marketing 12:3, pages 195-213.
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Amrita Dhaliwal, Devinder Pal Singh & Justin Paul. (2020) The consumer behavior of luxury goods: a review and research agenda. Journal of Strategic Marketing 0:0, pages 1-27.
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Articles from other publishers (6)

Hyun Min Kong, Alexander Witmaier & Eunju Ko. (2021) Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands. Journal of Business Research 131, pages 640-651.
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Raffaele Donvito, Gaetano Aiello, Laura Grazzini, Bruno Godey, Daniele Pederzoli, Klaus-Peter Wiedmann, Chris Halliburton, Priscilla Chan, Junji Tsuchiya, Irina Ivanovna Skorobogatykh, Hyunjoo Oh, Rahul Singh, Mike Ewing, Yuri Lee, Li Fei, Cindy Rong Chen & Noel Yee-Man Siu. (2020) Does personality congruence explain luxury brand attachment? The results of an international research study. Journal of Business Research 120, pages 462-472.
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Ken Kumagai & Shin’ya Nagasawa. (2020) Launch of Sustainable Plastic Apparel: Effects of Brand Luxury and Experience on Consumer Behaviour. Sustainability 12:18, pages 7662.
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Nuno Metello de Nápoles, Helena Nobre & Raquel Meneses. 2020. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior 303 324 .
Daniele ScarpiDaniele Scarpi. 2020. Hedonism, Utilitarianism, and Consumer Behavior. Hedonism, Utilitarianism, and Consumer Behavior 41 62 .
Naser Pourazad, Lara Stocchi & Vipul Pare. (2021) Brand Attribute Associations, Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions. Australasian Marketing Journal 27:4, pages 249-260.
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