Journal of Global Fashion Marketing, Volume 8, Issue 4 (2017)

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Journal of Global Fashion Marketing, Volume 8, Issue 4 (2017)

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Article

Article
Corporate social responsibility as an emerging business model in fashion marketing
C. Anthony Di Benedetto
Pages: 251-265
Published online: 02 Jun 2017
AbstractforCorporate social responsibility as an emerging business model in fashion marketing | Full Text | References | PDF (1.1 MB)
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Articles

Article
The effect of selective store location strategy and self-congruity on consumers’ apparel brand attitudes toward luxury vs. non-luxury
Ken Kumagai & Shin’ya Nagasawa
Pages: 266-282
Published online: 21 Aug 2017
AbstractforThe effect of selective store location strategy and self-congruity on consumers’ apparel brand attitudes toward luxury vs. non-luxury | Full Text | References | PDF (1.6 MB)
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Article
A technology-fashion collaborative product: Its impact on consumer attitudes and purchase intention
Yun-Hee Kim & Youn-Kyung Kim
Pages: 283-297
Published online: 14 Aug 2017
AbstractforA technology-fashion collaborative product: Its impact on consumer attitudes and purchase intention | Full Text | References | PDF (1.3 MB)
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Article
The four faces of apparel consumers: Identifying sustainable consumers for apparel
Hyejune Park, Min-Young Lee & Wanmo Koo
Pages: 298-312
Published online: 14 Aug 2017
AbstractforThe four faces of apparel consumers: Identifying sustainable consumers for apparel | Full Text | References | PDF (1.3 MB)
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Article
Businesswomen’s choice of professional dress: Model development for dress perception
Amber Roth, Jihyun Kim & Doris Kincade
Pages: 313-325
Published online: 13 Sep 2017
AbstractforBusinesswomen’s choice of professional dress: Model development for dress perception | Full Text | References | PDF (1.1 MB)
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