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Original Articles

Nice to be a fashion blogger, hard to be influential: An analysis based on personal characteristics, knowledge criteria, and social factors

做时尚博主易,有影响力难——基于个性特征、认知标准和社会因素的分析

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Pages 40-58 | Received 10 Feb 2017, Accepted 27 Oct 2017, Published online: 18 Dec 2017

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Teresa Sádaba, Carmen Azpurgua, Pedro Mir Bernal & Patricia SanMiguel. (2023) Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris. Journal of Global Fashion Marketing 14:4, pages 374-389.
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Arch G Woodside, Pedro Mir-Bernal, Teresa Sabada Garraza & Patricia San Miguel. (2023) Who’s asking? Social platform and research sponsors’ identity biases in guests’ hospitality experience-reviews: a case study of Spanish hotels. Journal of Hospitality Marketing & Management 0:0, pages 1-18.
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Marta Torregrosa & Teresa Sadaba. (2023) The adaptation of species in the fashion media ecosystem: the case of Vogue. Popular Communication 21:2, pages 114-129.
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Rebecca K. Britt, Jameson L. Hayes, Brian C. Britt & Haseon Park. (2020) Too Big to Sell? A Computational Analysis of Network and Content Characteristics among Mega and Micro Beauty and Fashion Social Media Influencers. Journal of Interactive Advertising 20:2, pages 111-118.
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