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Journal of Global Fashion Marketing Volume 9, 2018 - Issue 1: The new marketing in fashion e-commerce
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Original Articles

Nice to be a fashion blogger, hard to be influential: An analysis based on personal characteristics, knowledge criteria, and social factors

做时尚博主易，有影响力难——基于个性特征、认知标准和社会因素的分析

Patricia SanMiguelISEM Fashion Business School–University of Navarra, Madrid, SpainORCID Iconhttp://orcid.org/0000-0002-0438-2830
ORCID Icon &
Teresa SádabaISEM Fashion Business School–University of Navarra, Madrid, SpainCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-2441-5724
ORCID Icon
Pages 40-58 | Received 10 Feb 2017, Accepted 27 Oct 2017, Published online: 18 Dec 2017

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