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Journal of Global Fashion Marketing Volume 9, 2018 - Issue 1: The new marketing in fashion e-commerce
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Original Articles

Enabling the digital fashion consumer through fit and sizing technology

应用尺寸调整技术为消费者打造数字化时装

Sophie MiellDesign and Fashion Business, School of Materials, University of Manchester, Manchester, UKCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-3095-4425
ORCID Icon,
Simeon GillDesign and Fashion Business, School of Materials, University of Manchester, Manchester, UKORCID Iconhttp://orcid.org/0000-0002-5719-7516
ORCID Icon &
Delia VazquezDesign and Fashion Business, School of Materials, University of Manchester, Manchester, UKORCID Iconhttp://orcid.org/0000-0003-1251-8352
ORCID Icon
Pages 9-23 | Received 16 Feb 2017, Accepted 27 Oct 2017, Published online: 30 Nov 2017

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Mingyuan Huang. (2023) Application of Behavioral Psychology in Clothing Design from The Perspective of Big Data. Applied Artificial Intelligence 37:1.
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Sheetal Jain & Amit Shankar. (2023) Examining the luxury consumers’ showrooming behaviour: The effect of perceived values and product involvement. Journal of Global Fashion Marketing 14:3, pages 294-311.
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Kaixuan Liu, Ruolin Wang, Xinyue Hao, Chun Zhu, Shunmuzi Zhou, Xianyi Zeng, Xuyuan Tao, Pascal Bruniaux & Jianping Wang. (2023) Garment fit evaluation using neural networks technology. The Journal of The Textile Institute 0:0, pages 1-11.
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Sanjukta Pookulangara, Jacqueline Parr, Tammy Kinley & Bharath M. Josiam. (2021) Online sizing: examining True Fit® technology using adapted TAM model. International Journal of Fashion Design, Technology and Education 14:3, pages 348-357.
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Sheetal Jain, Sita Mishra & Sandip Mukhopadhyay. (2021) Critical success factors for luxury fashion brands in emerging markets: Insights from a qualitative study. Journal of Global Fashion Marketing 12:1, pages 47-61.
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Juhyun Kim. (2020) Collaborative fashion consumption in the sharing economy: Philosophical and aesthetic perspectives. Journal of Global Fashion Marketing 11:3, pages 289-305.
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Sarah Grogan, Emma Storey, Kathryn Brownbridge, Simeon Gill, Clair Templeton, Jayne Gill, Sofia Persson & Christopher J Armitage. (2020) Whole body scanning as a tool for clothing sizing: effects on women’s body satisfaction. The Journal of The Textile Institute 111:6, pages 862-868.
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