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Charitha Harshani Perera, Rajkishore Nayak & Long Thang Van Nguyen. (2023) The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries. Journal of Marketing Communications 29:8, pages 770-795.
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Judith Cavazos-Arroyo & Alejandro Melchor-Ascencio. (2023) The influence of greenfluencer credibility on green purchase behaviour (Influencia de la credibilidad del greenfluencer en el comportamiento de compra de productos verdes). PsyEcology 14:1, pages 81-102.
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Ganga S. Urumutta Hewage, Sona Klucarova & Laura Boman. (2021) The effects of political ideology and brand familiarity on conspicuous consumption of fashion products. Journal of Global Fashion Marketing 12:4, pages 343-358.
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Phaik Nie Chin, Salmi Mohd Isa & Yasmin Alodin. (2020) The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility. Journal of Marketing Communications 26:8, pages 896-912.
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Sanga Song & Hye-Young Kim. (2020) Celebrity endorsements for luxury brands: followers vs. non-followers on social media. International Journal of Advertising 39:6, pages 802-823.
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Susanna Lee & Eunice Kim. (2020) Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post. Journal of Global Fashion Marketing 11:3, pages 232-249.
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Shu-Chuan Chu, Sara Kamal & Yoojung Kim. (2019) Re-examining of consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentary. Journal of Global Fashion Marketing 10:1, pages 81-92.
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Articles from other publishers (33)
Harmanjit Singh, Somnath Chakrabarti & Utkarsh. (2023) How do gratifications to read reviews and perceived reviewers’ credibility impact behavioural intentions in fashion e-commerce? A mediating-moderating perspective. Computers in Human Behavior 143, pages 107677.
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Shermeen Hasan, Abdul Qayyum & Mubashar Hassan Zia. (2022) Social media marketing and brand authenticity: the role of value co-creation. Management Research Review 46:6, pages 870-892.
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Shaply Abdul Kareem & Pulidindi Venugopal. (2023) Social Media Influencers’ Traits and Purchase Intention: A Moderated Mediation Effect of Attitude Towards Brand Credibility and Brand Familiarity. FIIB Business Review, pages 231971452311622.
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Cláudia Lessa & Arnaldo Coelho. (2023) Building Trust in Higher Education Institutions: Using Congruence to Overcome Scepticism and Increase Credibility, Reputation, and Student Employability Through CSR. Corporate Reputation Review.
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Syed Sardar Muhammad, Bidit Lal Dey, Sharifah Faridah Syed Alwi, Muhammad Mustafa Kamal & Yousra Asaad. (2022) Consumers' willingness to share digital footprints on social media: the role of affective trust. Information Technology & People 36:2, pages 595-625.
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Yip Chee Yin, Junaid Ahmed, Au Yong Hui Nee & Oon Kam Hoe. (2022) The rural consumer adoption of sustainable energy: a PLS-SEM-ANN approach of conceptual model development and cross-country validation of Pakistan and Malaysia. Environmental Science and Pollution Research 30:3, pages 5881-5902.
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Nguyen Phong Nguyen & Emmanuel Mogaji. 2023. Fashion Marketing in Emerging Economies Volume I. Fashion Marketing in Emerging Economies Volume I
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Fatih ŞAHİN & Reyhan BAHAR. (2022) INSTAGRAM PAZARLAMA FAALİYETLERİNDE “MAVİ TİK ETKİSİ”“BLUE TICK” EFFECT ON INSTAGRAM MARKETING ACTIVITIES. Dicle Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 12:24, pages 64-94.
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Marsela Thanasi-Boçe, Jusuf Zeqiri & Selma Kurtishi-Kastrati. (2022) The Role of Social Media Usage and Engagement on Purchase Intentions for Fashion Brands. International Journal of E-Services and Mobile Applications 14:1, pages 1-14.
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Ifta Firdausa Nuzula & Lilik Wahyudi. (2022) Effects of brand attitude, perceived value, and social WOM on purchase intentions in luxury product marketing. Innovative Marketing 18:3, pages 1-14.
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Ümit BAŞARAN & Melih YILDIZ. (2022) Reklam İlgilenimi, Reklama Yönelik Tutum ve Satın Alma Niyeti Arasındaki Etkilerin Analizi: Marka Tutumunun Aracılık RolüAnalysis of the Influences between Advertising Involvement, Attitude towards Advertising and Purchase Intention: Mediating Role of Brand Attitude. Türkiye İletişim Araştırmaları Dergisi:40, pages 173-195.
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Vesna Sesar, Ivana Martinčević & Monika Boguszewicz-Kreft. (2022) Relationship between Advertising Disclosure, Influencer Credibility and Purchase Intention. Journal of Risk and Financial Management 15:7, pages 276.
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Zahra Ghorbani, Sanaz Kargaran, Ali Saberi, Manijeh Haghighinasab, Seyedh Mahboobeh Jamali & Nader Ale Ebrahim. (2021) Trends and patterns in digital marketing research: bibliometric analysis. Journal of Marketing Analytics 10:2, pages 158-172.
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Qingru Xu, Hanyoung Kim & Andrew C. Billings. (2022) Let’s Watch Live Streaming: How Streamer Credibility Influences Brand Attitude in Esports Streamer Marketing. Communication & Sport 10:2, pages 271-290.
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Dimitris C Gkikas, Katerina Tzafilkou, Prokopis K Theodoridis, Aristogiannis Garmpis & Marios C Gkikas. (2022) How do text characteristics impact user engagement in social media posts: Modeling content readability, length, and hashtags number in Facebook. International Journal of Information Management Data Insights 2:1, pages 100067.
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Zulhamri Abdullah, K. Y. S. Putri, Syed Hassan Raza & S. Bekti Istiyanto. (2022) Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective. BMC Public Health 22:1.
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Bruno Barbosa Sousa, Filipa Costa Magalhães, Ana Teresa Pedreiro, Vasco Ribeiro Santos & Adrian Lubowicki-Vikuk. 2022. Handbook of Research on Digital Violence and Discrimination Studies. Handbook of Research on Digital Violence and Discrimination Studies
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Charitha Harshani Perera, Rajkishore Nayak & Long Van Thang NguyenCharitha Harshani Perera, Rajkishore Nayak & Long Van Thang Nguyen. 2022. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
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Charitha Harshani Perera, Rajkishore Nayak & Long Van Thang NguyenCharitha Harshani Perera, Rajkishore Nayak & Long Van Thang Nguyen. 2022. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
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Mohammad Faruk, Mahfuzur Rahman & Shahedul Hasan. (2021) How digital marketing evolved over time: A bibliometric analysis on scopus database. Heliyon 7:12, pages e08603.
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Albert Chukwunonso Diachi, Ayşe Tansu & Oseyenbhin Sunday Osemeahon. (2021) No One Is Leaving This Time: Social Media Fashion Brand Communities. Sustainability 13:23, pages 12957.
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Shu Wang, Ying-Kai Liao, Wann-Yih Wu & Khanh Bao Ho Le. (2021) The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions. Sustainability 13:21, pages 11975.
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Qianhui Rao & Eunju Ko. (2021) Impulsive purchasing and luxury brand loyalty in WeChat Mini Program. Asia Pacific Journal of Marketing and Logistics 33:10, pages 2054-2071.
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Tat-Huei Cham, Boon Liat Cheng & Caryn Kar Yan Ng. (2020) Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders. Young Consumers 22:1, pages 28-67.
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Wanqi Gong. (2020) Effects of parasocial interaction, brand credibility and product involvement on celebrity endorsement on microblog. Asia Pacific Journal of Marketing and Logistics 33:6, pages 1437-1454.
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Juran Kim, Seungmook Kang & Ki Hoon Lee. (2021) Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles. Journal of Business Research 130, pages 552-563.
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Yang Sun, Hector Gonzalez-Jimenez & Shenghui Wang. (2021) Examining the relationships between e-WOM, consumer ethnocentrism and brand equity. Journal of Business Research 130, pages 564-573.
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Lamberto Zollo, Rocío Carranza, Monica Faraoni, Estrella Díaz & David Martín-Consuegra. (2021) What influences consumers’ intention to purchase organic personal care products? The role of social reassurance. Journal of Retailing and Consumer Services 60, pages 102432.
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Chunhao (Victor) Wei, Han Chen & Yee Ming Lee. (2021) Factors influencing customers’ dine out intention during COVID-19 reopening period: The moderating role of country-of-origin effect. International Journal of Hospitality Management 95, pages 102894.
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Muhammad Ussama Majeed, Asif Mahmood, Edina Molnár & Shah Ali Murtaza. (2021) SOCIAL MEDIA ANALYTICS LENS: A STUDY ON CONSUMER PERCEIVED RISK TO SHARE INFORMATION ON SOCIAL MEDIA NETWORKS. Humanities & Social Sciences Reviews 9:2, pages 258-268.
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Jungkun Park, Hyowon Hyun & Toulany Thavisay. (2021) A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention. Journal of Retailing and Consumer Services 58, pages 102272.
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Yerim Chung & Alex Jiyoung Kim. (2020) Effects of mergers and acquisitions on brand loyalty in luxury Brands: The moderating roles of luxury tier difference and social media. Journal of Business Research 120, pages 434-442.
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Ruobing Li, Michail Vafeiadis, Anli Xiao & Guolan Yang. (2020) The role of corporate credibility and bandwagon cues in sponsored social media advertising. Corporate Communications: An International Journal 25:3, pages 495-513.
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