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Journal of Global Fashion Marketing Volume 9, 2018 - Issue 3: Renaissance of Marketing and Management in Fashion

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Renaissance of Marketing and Management in Fashion

Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model

探索时尚品牌的品牌信誉、购买意向以及社交媒体之间的关系：条件中介模型

David Martín-ConsuegraDepartment of Marketing, University of Castilla- La Mancha, Ciudad Real, Spain;Facultad de Ciencias Empresariales, Universidad Autónoma de Chile, Santiago, Chile

http://orcid.org/0000-0003-4927-6289

Monica FaraoniDepartment of Economics and Management Science, University of Florence, Florence , ItalyCorrespondence[email protected]

http://orcid.org/0000-0003-1425-3124

Estrella DíazDepartment of Marketing, University of Castilla- La Mancha, Ciudad Real, Spain

http://orcid.org/0000-0002-3380-5847

Silvia RanfagniDepartment of Economics and Management Science, University of Florence, Florence , Italy

http://orcid.org/0000-0002-1546-3070

Pages 237-251 | Received 23 May 2017, Accepted 13 Mar 2018, Published online: 12 Jun 2018

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https://doi.org/10.1080/20932685.2018.1461020
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