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Journal of Global Fashion Marketing Volume 9, 2018 - Issue 3: Renaissance of Marketing and Management in Fashion
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Renaissance of Marketing and Management in Fashion

The paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores

时尚奢侈品行业奇偶尾数定价悖论——来自直击国际奢侈品商店的实证证据

Gaetano AielloUniversity of Florence, Florence, ItalyORCID Iconhttp://orcid.org/0000-0003-2871-0613
ORCID Icon,
Raffaele DonvitoUniversity of Florence, Florence, ItalyORCID Iconhttp://orcid.org/0000-0002-5135-2538
ORCID Icon,
Virginia VannucciUniversity of Florence, Florence, ItalyCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-3859-7100
ORCID Icon,
Beverly WagnerUniversity of Strathclyde, Glasgow, United Kingdom
&
Juliette WilsonUniversity of Strathclyde, Glasgow, United KingdomORCID Iconhttp://orcid.org/0000-0002-4932-0473
ORCID Icon
Pages 205-222 | Received 02 May 2017, Accepted 09 Apr 2018, Published online: 25 May 2018

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Read on this site (2)

Adrienne Mok, Hong Yu & Morteza Zihayat. (2022) The trends of sustainability in the luxury fashion industry: A Triple Bottom Line analysis. Journal of Global Fashion Marketing 13:4, pages 360-379.
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Raffaele Donvito. (2018) Renaissance of marketing and management in fashion. Journal of Global Fashion Marketing 9:3, pages 179-184.
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Articles from other publishers (3)

Béatrice Parguel, Annalisa Fraccaro & Sandrine Macé. (2021) Compromise pricing in luxury. Journal of Product & Brand Management 31:3, pages 506-517.
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Satadruta Mookherjee, Jennifer J. Lee & Billy Sung. (2021) Multichannel presence, boon or curse?: A comparison in price, loyalty, regret, and disappointment. Journal of Business Research 132, pages 429-440.
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Eleonora Pantano & Virginia Vannucci. (2019) Who is innovating? An exploratory research of digital technologies diffusion in retail industry. Journal of Retailing and Consumer Services 49, pages 297-304.
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