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Renaissance of Marketing and Management in Fashion

The paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores

时尚奢侈品行业奇偶尾数定价悖论——来自直击国际奢侈品商店的实证证据

ORCID Icon, ORCID Icon, ORCID Icon, & ORCID Icon
Pages 205-222 | Received 02 May 2017, Accepted 09 Apr 2018, Published online: 25 May 2018

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