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Journal of Global Fashion Marketing Volume 10, 2019 - Issue 1
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Re-examining of consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentary

重新审视2013年至2018年消费者对社交媒体广告的反应和对奢侈品的购买意愿：回顾性评论

Shu-Chuan ChuPublic Relations and Advertising, College of Communication, DePaul University, Chicago, IL, USA
,
Sara KamalIndependent Researcher, Al Sharafiya, Saudi Arabia
&
Yoojung KimDepartment of Media and Communication, College of Liberal Arts, Konkuk University, Seoul, KoreaCorrespondence[email protected]
Pages 81-92 | Received 10 Aug 2018, Accepted 14 Nov 2018, Published online: 14 Jan 2019

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Rehan Husain, Vir Ved Ratna & Anupam Saxena. (2023) Past, present, and future of anthropomorphism in hospitality & tourism: conceptualization and systematic review. Journal of Hospitality Marketing & Management 0:0, pages 1-49.
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Gaëlle Pantin-Sohier, Romain Sohier, Alice Sohier, Julian Hofmann & Suzanne Billot. (2023) The impact of moderately incongruent rap music endorsers on luxury brand personality and brand coolness. Journal of Strategic Marketing 0:0, pages 1-17.
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Ali Hussain, Ding Hooi Ting, Amir Zaib Abbasi & Umair Rehman. (2023) Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising. Journal of Promotion Management 29:1, pages 77-105.
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Rehan Husain, Amna Ahmad & Bilal Mustafa Khan. (2022) The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands. Cogent Business & Management 9:1.
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Inhye Kim, Yung Kyun Choi & Sungmi Lee. (2021) How do consumers choose to click ‘like’ on luxury ads in social media? Role of envy, number of likes, and culture. International Journal of Advertising 40:8, pages 1247-1264.
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Jihye Yu & Eunju Ko. (2021) UGC attributes and effects: implication for luxury brand advertising. International Journal of Advertising 40:6, pages 945-967.
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Changhyun Nam, Kyunghwa Cho & Young Do Kim. (2021) Cross-cultural examination of apparel online purchase intention: S-O-R paradigm. Journal of Global Fashion Marketing 12:1, pages 62-76.
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Eunju Ko. (2020) Luxury brand advertising: theory and practice. International Journal of Advertising 39:6, pages 757-760.
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Sanga Song & Hye-Young Kim. (2020) Celebrity endorsements for luxury brands: followers vs. non-followers on social media. International Journal of Advertising 39:6, pages 802-823.
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María Del Rocío Bonilla, José Luis del Olmo Arriaga & David Andreu. (2019) The interaction of Instagram followers in the fast fashion sector: The case of Hennes and Mauritz (H&M). Journal of Global Fashion Marketing 10:4, pages 342-357.
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