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Journal of Global Fashion Marketing Volume 10, 2019 - Issue 1
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Re-examining of consumers’ responses toward social media advertising and purchase intention toward luxury products from 2013 to 2018: A retrospective commentary

重新审视2013年至2018年消费者对社交媒体广告的反应和对奢侈品的购买意愿：回顾性评论

Shu-Chuan ChuPublic Relations and Advertising, College of Communication, DePaul University, Chicago, IL, USA
,
Sara KamalIndependent Researcher, Al Sharafiya, Saudi Arabia
&
Yoojung KimDepartment of Media and Communication, College of Liberal Arts, Konkuk University, Seoul, KoreaCorrespondence[email protected]
Pages 81-92 | Received 10 Aug 2018, Accepted 14 Nov 2018, Published online: 14 Jan 2019

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