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Articles

Factors affecting the adoption of fashion mobile shopping applications

影响使用时尚类手机购物APP的因素

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Pages 358-376 | Received 01 Jul 2018, Accepted 24 Jul 2019, Published online: 30 Aug 2019

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Eloy Gil‐Cordero, Pablo Ledesma‐Chaves & Pedro Baena‐Luna. (2023) Acceptance factors of Zara's shopping app among fashion consumers during COVID ‐19 . Journal of Consumer Behaviour 22:4, pages 955-970.
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Seunga Venus Jin & Seounmi Youn. (2022) “They bought it, therefore I will buy it”: The effects of peer users' conversion as sales performance and entrepreneurial sellers' number of followers as relationship performance in mobile social commerce. Computers in Human Behavior 131, pages 107212.
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Wanjing Jiang & Yao Song. (2022) Mobile Shopping during COVID-19: The Effect of Hedonic Experience on Brand Conspicuousness, Brand Identity and Associated Behavior. International Journal of Environmental Research and Public Health 19:8, pages 4894.
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Felicity Zi-Xuan Ng, Hui-Yee Yap, Garry Wei-Han Tan, Pei-San Lo & Keng-Boon Ooi. (2022) Fashion shopping on the go: A Dual-stage predictive-analytics SEM-ANN analysis on usage behaviour, experience response and cross-category usage. Journal of Retailing and Consumer Services 65, pages 102851.
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Yining Wang, Eunju Ko & Huanzhang Wang. (2021) Augmented reality (AR) app use in the beauty product industry and consumer purchase intention. Asia Pacific Journal of Marketing and Logistics 34:1, pages 110-131.
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Richa Misra, Renuka Mahajan & Nidhi Singh. (2022) Analysis of Factors Affecting Intent to Use Mobile Commerce Services in India. International Journal of E-Services and Mobile Applications 14:1, pages 1-21.
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Manel Hamouda. (2022) Mobile Applications in Tourism. International Journal of Technology and Human Interaction 18:1, pages 1-13.
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Na Yu & Yi-Ting Huang. (2022) Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention. Computers in Human Behavior 126, pages 106991.
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Qianhui Rao & Eunju Ko. (2021) Impulsive purchasing and luxury brand loyalty in WeChat Mini Program. Asia Pacific Journal of Marketing and Logistics 33:10, pages 2054-2071.
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Manjari Soni, Kokil Jain & Isha Jajodia. (2021) Mobile health (mHealth) application loyalty in young consumers. Young Consumers 22:3, pages 429-455.
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Jikyung (Jeanne) Kim, Hyeasinn Song, Jeonghye Choi, Yongseob Kim & Jeonghan Hong. (2021) Channel stickiness in the shopping journey for electronics: Evidence from China and South Korea. Journal of Business Research 130, pages 506-516.
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Suha Omar, Kholoud Mohsen, Georgios Tsimonis, Adam Oozeerally & Jen-Hsien Hsu. (2021) M-commerce: The nexus between mobile shopping service quality and loyalty. Journal of Retailing and Consumer Services 60, pages 102468.
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Fanny Adams Quagrainie, Afia Dentaa Dankwa & Alan Anis Mirhage Kabalan. (2021) The social lens of choice of hairstyle among Ghanaian female youth. Fashion, Style & Popular Culture 8:1, pages 63-81.
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