Journal of Global Fashion Marketing, Volume 10, Issue 4 (2019)

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Journal of Global Fashion Marketing, Volume 10, Issue 4 (2019)

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Articles

Article
The dilemma of luxury brand extensions
Kostoula Margariti, Christina Boutsouki & Leonidas Hatzithomas
Pages: 305-323
Published online: 30 Aug 2019
AbstractforThe dilemma of luxury brand extensions | Full Text | References | PDF (1.5 MB) | EPUB
  • 1880 Views
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Article
Self-monitoring tendency and fashion involvement: Antecedents and consequences of perceived relative value of mass-customized fashion products in a gift-giving context
Jihyun Kim & Gargi Bhaduri
Pages: 324-341
Published online: 30 Aug 2019
AbstractforSelf-monitoring tendency and fashion involvement: Antecedents and consequences of perceived relative value of mass-customized fashion products in a gift-giving context | Full Text | References | PDF (1.6 MB) | EPUB
  • 471 Views
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Article
The interaction of Instagram followers in the fast fashion sector: The case of Hennes and Mauritz (H&M)
María Del Rocío Bonilla, José Luis del Olmo Arriaga & David Andreu
Pages: 342-357
Published online: 30 Aug 2019
AbstractforThe interaction of Instagram followers in the fast fashion sector: The case of Hennes and Mauritz (H&M) | Full Text | References | PDF (1.5 MB) | EPUB
  • 10583 Views
  • 18 CrossRef citations
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Article
Factors affecting the adoption of fashion mobile shopping applications
Manjari Soni, Kokil Jain & Bhawna Kumar
Pages: 358-376
Published online: 30 Aug 2019
AbstractforFactors affecting the adoption of fashion mobile shopping applications | Full Text | References | PDF (1.6 MB) | EPUB
  • 1866 Views
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Article
Metrosexual trend in facial care products: Analysis of factors that influence young Chinese men purchasing intention
Candy Lim Chiu, Qiyue Wang, Han-Chiang Ho, Jiang Zhang & Fusu Zhao
Pages: 377-397
Published online: 02 Sep 2019
AbstractforMetrosexual trend in facial care products: Analysis of factors that influence young Chinese men purchasing intention | Full Text | References | PDF (2.1 MB) | EPUB
  • 2216 Views
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Article
A retrospective commentary: How fashion blogs function as a marketing tool to influence consumer behavior: Evidence from Norway
Katarina Halvorsen
Pages: 398-403
Published online: 12 Sep 2019
AbstractforA retrospective commentary: How fashion blogs function as a marketing tool to influence consumer behavior: Evidence from Norway | Full Text | References | PDF (752.2 KB) | EPUB
  • 1491 Views
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