Advanced search
Publication Cover
Journal of Global Fashion Marketing Volume 11, 2020 - Issue 1
Submit an article Journal homepage
401
Views
4
CrossRef citations to date
0
Altmetric
Articles

Expectations matter: Evaluation of brand’s pro-environmental initiatives based on consumers’ brand schemas and brand familiarity

期望至关重要: 基于消费者的品牌架构和品牌熟悉度评估品牌的亲环保举措

Gargi BhaduriThe Shannon Rodgers and Jerry Silverman School of Fashion Design and Merchandising, Kent State University, Kent, OH, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-9459-2438
ORCID Icon
Pages 37-55 | Received 26 Feb 2019, Accepted 01 Jul 2019, Published online: 15 Oct 2019

Citations (4)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (2)

Ken Kumagai & Shin’ya Nagasawa. (2023) Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers’ brand evaluation. Journal of Global Fashion Marketing 14:2, pages 123-142.
Read now
Mahnaz Mansoor, Abid Saeed, Budi Rustandi Kartawinata & Muhammad Kamran Naqi Khan. (2022) Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement. Journal of Global Fashion Marketing 13:4, pages 328-343.
Read now

Articles from other publishers (2)

Lele Chen, Kunpeng Jing & Yupeng Mei. (2024) The effect of consumption goals on review helpfulness: Behavioral and eye-tracking research. Journal of Retailing and Consumer Services 76, pages 103563.
Crossref
Yizhe Ding, Xiaojun Liu & Hanliang Fu. (2022) The effect of recycled water information providing on public acceptance of recycled water:An Eye-Tracking Experiment. Resources, Conservation and Recycling 185, pages 106464.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.