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Journal of Global Fashion Marketing Volume 11, 2020 - Issue 1
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Expectations matter: Evaluation of brand’s pro-environmental initiatives based on consumers’ brand schemas and brand familiarity

期望至关重要: 基于消费者的品牌架构和品牌熟悉度评估品牌的亲环保举措

Gargi BhaduriThe Shannon Rodgers and Jerry Silverman School of Fashion Design and Merchandising, Kent State University, Kent, OH, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-9459-2438
ORCID Icon
Pages 37-55 | Received 26 Feb 2019, Accepted 01 Jul 2019, Published online: 15 Oct 2019

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