Advanced search
Publication Cover
Journal of Global Fashion Marketing Volume 11, 2020 - Issue 1
Submit an article Journal homepage
2,420
Views
9
CrossRef citations to date
0
Altmetric
Articles

The effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention for sustainable Hallyu culture

可持续韩流文化角度下韩国时尚剧属性对消费者态度、国家形象和消费者接受意向的影响

Heeju ChaeDepartment of Fashion Design & Merchandising, Kyungsung University, Busan, Republic of KoreaORCID Iconhttps://orcid.org/0000-0002-1771-446XView further author information
ORCID Icon,
Joo Hee ParkUnderwood International College, Culture and Design Management, Yonsei University, Seoul, Republic of KoreaView further author information
&
Eunju KoDepartment of Clothing and Textiles, Yonsei University, Seoul, Republic of KoreaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-3130-5427View further author information
ORCID Icon
Pages 18-36 | Received 07 Mar 2018, Accepted 11 Oct 2019, Published online: 09 Dec 2019

Citations (9)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Evgenia Rozenfeld. (2021) Korea’s “Pushing Hands”: The Story behind the Global Cultural Expansion of Korean Martial Arts. Asian Studies Review 45:4, pages 576-593.
Read now

Articles from other publishers (8)

Anh Nguyen-Thi-Phuong, Son Le-Kim, Nguyen To-The, Hang Nguyen-Thu & Tuan Nguyen-Anh. (2022) The influences of cultural values on consumers’ green purchase intention in emerging markets: an evidence from South Korea and Vietnam. Current Psychology 42:34, pages 30293-30310.
Crossref
Melisa Melisa, Suyanto Suyanto & Olivia Tanaya. (2023) Korean Wave in Indonesia: Are there any changes in perception and intention to visit Korea?. Innovative Marketing 19:3, pages 171-186.
Crossref
Ardvin Kester S. Ong, Yogi Tri Prasetyo, Atheena Rhezelle B. Manguray, E. J. Meinard G. Moral, Andrea Lorraine M. Maun, Josh Gasty F. Diaz, Charlotte N. Monteiro, Venice Cristine C. Dangaran, Satria Fadil Persada, Reny Nadlifatin & Irene Dyah Ayuwati. (2023) Evaluating factors influencing customers’ intention to eat Korean cuisine “Samgyeopsal” in the Philippines: A structural equation model forest classifier approach. PLOS ONE 18:5, pages e0286077.
Crossref
Moh. Mukhsin. 2022. Proceedings of the International Colloquium on Business and Economics (ICBE 2022). Proceedings of the International Colloquium on Business and Economics (ICBE 2022) 208 220 .
Athikho Kaisii. 2022. Korean Wave in South Asia. Korean Wave in South Asia 79 97 .
Steven Kim. 2022. Korean Wave in South Asia. Korean Wave in South Asia 25 57 .
Dayeon Choi & Eunju Ko. (2021) Effects of Message Types on the Intention to Purchase Luxury Fashion Products Online. Fashion & Textile Research Journal 23:4, pages 448-457.
Crossref
Seongwon Yoon & Sungsoo Kim. (2021) Towards a Korean Sustainable Business Model at National Level: The Influence of Cultural and Political Perceptions of National Image on Consumers’ Behavior. Sustainability 13:12, pages 6698.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.